Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Funnels produce customers, but don’t consider how those customers can help you grow. And all the momentum you built acquiring that customer?

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? This means it’s both a high traffic and high intent keyword. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. By Peter Caputa. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Envy

JANUARY 12, 2022

Direct Traffic“. Here is an excerpt from HubSpot’s knowledge base article regarding the subject: As you may be aware, ad blockers are used by the visitors themselves to block certain web requests. Unfortunately, there is not much that can be done on HubSpot's side of things to bypass this. It can be: “Organic Search”.

Contacts 118

Contacts Hubspot API Knowledge Base 118

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 293

Practices Tips Business Emarketing 293

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Hubspot

JANUARY 22, 2020

To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Share user-generated content on Twitter.

Social Media 87

Social Media Media Content Stats 87

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. You can dive into behavior analysis, custom goal tracking, and even advanced segmentation to better understand the pathways visitors take through your site.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Envy

SEPTEMBER 30, 2022

When paid media is running, do you see a lift in direct, organic and social traffic? You need to understand your customer's pain point, have good speakers and get creative to make the webinar more interactive (think gamification, questions and fun). Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Martech Advisor

AUGUST 23, 2019

Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. From garnering publicity for new product launches to conducting day-on-day customer support activities, tools like Facebook and Instagram can be a major driver of engagement. Social media down time is a challenge for any brand.

Social Media 62

Social Media Contingency Planning Media SMS 62

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Custom CTAs made easy with SocialPilot. If you want to alert clients and customers for upcoming sales, you can have a FOMO-driven CTA. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. And when your company provides a top-notch experience, customers will speak positively about your brand. HubSpot ] 70% of people trust consumer reviews online.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Or that your specific guest post drove actual leads and customers to your website? In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. What are UTM codes?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Hubspot

MAY 28, 2020

LinkedIn's Talent Insights service, launched in 2019, got more than 1,300 customers in its first year. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%) LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Ann speaks her heart out on social media.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

nDash

APRIL 7, 2022

Which posts are performing the best on Twitter? Data compiled from the Digital Marketing Institute indicates that 82% of customers trust opinions on social media when making purchasing decisions. Use these insights to measure the following on Facebook, Twitter, Instagram, Pinterest, and LinkedIn: Page impressions and reach.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Only B2B

OCTOBER 18, 2023

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication The SEO Power of Video Syndication Video syndication is not just about extending your reach; it’s also a potent SEO strategy. According to HubSpot, the average user spends 88% more time on websites with video, contributing to higher rankings in search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. As marketers, we often miss out on the opportunity to convert our website traffic into leads. 4) Get customers to sign-up straight from their phones. Salient Features: 1) Send traffic to a landing page.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. To be fair, your potential customers might use these channels very differently. 20-29: 31.8% 30-39: 21.9%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Hubspot

JUNE 11, 2020

You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. To continuously delight your customers, you have to know what's working and what's not. HubSpot Marketing Hub. Price : Starts at $40/mo.

Analytics 101

Analytics Work Management Planning Tools 101

Martech Advisor

JANUARY 8, 2020

Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate. Influencer Marketing: Referral traffic, CTR, reach, engagement, conversions, ROI.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. As you’re attracting potential customers, the next level of your funnel goes into your organic content. Statements for Twitter to verify or debunk. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Optinmonster

DECEMBER 30, 2023

HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic. Want to learn how to use custom fonts on your optin campaigns?

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. HubSpot Social Media Software.

Social Media 100

Social Media Analytics Media Work Management 100

SnapApp

JUNE 4, 2012

With social media platforms bridging the divide between businesses and customers, there is often a fine line between when a content strategy is useful and when it's clogging a follower?s s Twitter and Facebook news feeds. How often do you update your Facebook and Twitter feeds? twitter feed. Source: Katerha).

Twitter 48

Twitter Facebook Click Rate Social Media 48