Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. When customers and prospects look up, you’d better be there. It] tends to get cumbersome,” according to customer engagement platform BlueShift.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. WordPress is my foundational platform for storytelling. 71% of customers expect companies to be able to communicate with them in real-time. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data. Storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Martech

DECEMBER 27, 2023

Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue. Narrative-first : Use storytelling techniques to present data. Personalized customer interactions at scale?

Allocation 124

Allocation Barriers Lead Ranking Lead Scoring 124

Martech Advisor

MARCH 31, 2020

Mindsay , a customer experience automation (CXA) platform for the travel and hospitality industry, is offering a three-month complimentary COVID-19 customer support bot. Another key point to note is that more than 35% of customers are attuned to brand marketing through email, SMS, and social ads. HubSpot Integrates With Jira.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Zoominfo

SEPTEMBER 16, 2020

To name a few: Gives customers a reason to choose your brand over competitors. Creates loyal customers and advocates for your brand. Your design should be visually appealing, but more than anything it should be customer-centric and intuitive for even the least tech-savvy of us. Builds trust with key stakeholders. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

MARCH 22, 2024

However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

AUGUST 12, 2018

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

OCTOBER 9, 2017

With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Hubspot Provides Value through Rich Content. It’s all about adding value!

Brand Identity 159

Brand Identity Branding B2B Work Management 159

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The topic, storytelling, and quality of research or interviews should all be well thought out. And podcasts offer an exciting opportunity to do just that.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Valasys

JULY 9, 2020

What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. HubSpot doesn’t directly try to advertise their products on Instagram but focuses on adding value to their audiences’ feed.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Quick Takeaways: Data storytelling reaches both emotion-driven and reason-driven audiences. I can see your reaction now. Internal Data.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. Personalized content increases engagement and improves customer experience. Custom URL tracking and reporting capabilities for campaign monitoring.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? Teach us (quickly).

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

SmartBug Media

MARCH 8, 2022

Randi applies the skills she learned as a storyteller in her 10 years of documentary filmmaking, TV production, multimedia and producing propaganda films for the Japanese Ministry of Foreign Affairs to a career building narratives that bring additive value to high-tech companies.” - Forbes Council. “As Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Directive Agency

JULY 31, 2023

This is an excellent example of how to reach potential customers that go beyond best practices. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. This was one of their most successful campaigns in a long time.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. Identify any barriers in the customer journey and define steps to remedy them. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. No surprise here!

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

ATAK Interactive

SEPTEMBER 15, 2020

Now, a great way of doing this is utilizing something like HubSpot sequences , where you can put prospects into automated outreach so that you can help salespeople begin to “touch base” with cold leads and be able to begin a conversation with them. Really, reporting is another area that gets overlooked so many times, right?

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

BOP Design

APRIL 13, 2020

Source: HubSpot ). They present social proof that gives potential customers buying confidence. Brand Storytelling with Animation. Glasses giant Warby Parker uses a quiz to get customers fired up about their next new set of frames. Including a video on your landing page can increase conversions by more than 80%.

Design 127

Design B2B Case Study Case Studies 127

Envy

NOVEMBER 18, 2019

BrightTalk Has the Best Integration with HubSpot. BrightTalk syncs seamlessly with HubSpot to share lead details captured through the platform, so that you can track your leads from the webinar until they convert. Read on to find out why. A successful webinar can never stand alone. For B2B Webinars, it Has to be BrightTalk.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. on Wednesdays ( HubSpot ). Industry Trends.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). In case you haven't performed one already, an end-to-end customer experience review could be in order.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. Collecting better customer insights through a combination of social listening and analysis tools.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Hubspot

FEBRUARY 16, 2022

Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). Do your customer research. What is a sales hook?

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. Yet today’s brands are showing that high-value content that immediately answers a customer’s questions has an important role to play. The Case for How-To Video Content.

Video Marketing 88

Video Marketing Branding Brand Identity Storytelling 88

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220