Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand.

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Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

SmartBug Media

APRIL 12, 2019

In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClearVoice

JANUARY 26, 2024

User-Generated Content: UGC also requires an investment — from curating to repurposing. Nowadays, marketers focus on compelling content that other thought leaders and influencers want to curate for their followers. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. The tool asks questions such as, “Does Jack search for vendors online?”

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Curated Lists I Wish We Created.

Examples 100

Examples Peer-to-peer Content Hubspot 100

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Currently available: Certificate in Storytelling and Content Strategy. HubSpot Academy. But not all are accredited or worth you time or money. Certificate (in some).

Course 101

Course Training Work Management Planning 101

seo.co

JANUARY 10, 2022

From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. Personalization. Shoppable Posts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vidyard

JULY 25, 2018

In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate. Use that to shape your social media storytelling. Let’s dig in. What’s the magic number of Tweets?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

seo.co

FEBRUARY 16, 2021

From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings. Personalization. Shoppable Posts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Hubspot

JANUARY 22, 2021

The Content Marketing Institute incorporates both native download links and curated suggestions for additional on-site content into their Thank You Pages. Save the Chimps nails the impact of storytelling on their donor Thank You page, putting the chimps — the organization's beneficiaries — front-and-center. Best Donor Thank You Page.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

Marketing Insider Group

NOVEMBER 16, 2021

MarTech is all about the Platform: just as the father of MarTech, Scott Brinker , the VP of Platform Ecosystem at HubSpot and Editor at chiefmartec.com , has discussed in recent events, articles, and blogs, the platform is becoming predominant over point solutions.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. This effort allowed the company to curate discussions around Zappos careers and highlight team members through interviews. Yotpo is a social media curation platform that helps you publicize social media updates to your blog.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. There are five habits that anyone can use to curate trends. Inspiration. What you’ll learn: That a great story makes its audience more open-minded.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Hubspot

MAY 2, 2017

When it comes to Snaps, you can still save good ones before they disappear forever by saving them to your Memories tab - that way, anyone can view your curated collection of individual Snaps. But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling - something that's very important in terms of inspiring people.

Peer-to-peer 68

Peer-to-peer P2P Social Networks Curation 68

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. He’s referring to content that makes salespeople great storytellers that add value to their personal connections.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. When it comes to consuming online video content, our world’s appetite is ravenous.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

AUGUST 16, 2021

We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. 3. The Power of Visual Storytelling. Why it Works: We expect an ebook about visual storytelling to have strong visuals. Company: Hubspot. Quick Takeaways. Image Source.

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Hubspot

MARCH 4, 2014

They look for someone who understands storytelling, has a strong bias toward action, and really understands how to stretch a dollar through creative outsourcing, reuse, curation, user-generated content, and other sources of content. MV: You’re a big proponent of brand storytelling. Nike is one of my favorites.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. Then a few months in, we attached the HubSpot handle to the publication. This is incredibly powerful.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Litmus

MARCH 31, 2020

What I love about email: As someone who’s only entered the email world recently, I am amazed by its passionate community of creatives who value succinct and compelling digital storytelling. I was working for a very small company in the UK that decided to build a niche platform to help people who send digests and curated content emails.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Budget Programs 81

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. HubSpot’s INBOUND Marketing Event. and includes a carefully curated program of sessions. 3XE Conversion & UX. August 18 – 21, Boston MA.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Hubspot

NOVEMBER 26, 2014

2) Embrace Curation. We often hear about the power of storytelling in marketing -- so much so that it has almost become another checkbox to complete, along with a Facebook Page and a blog that you don’t actually use to its full potential. And who better to tell the story than the people living it?

Tips 28

Tips Planning Education Curation 28

Hubspot

AUGUST 22, 2016

Since Snapchat's content isn't permanent past 24-hours , there's no need to carefully curate a particular aesthetic. In contrast to the agency's meticulously polished and curated Instagram presence , their Snapchat Stories feel like a backstage pass to the real action. 6) FRED & FARID.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 28

Hubspot

JULY 21, 2010

It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. Pulse , a social magazine that allows people to curate important news from 20 different sources has already become one of the most popular paid iPad apps. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Hubspot

DECEMBER 20, 2011

Storytelling is crucial to the social success of your content , and the emotions associated with photos carry a lot of weight. HubSpot has been carrying on a caption content using Instagram that literally asks users to tell the story of what's happening in the photos. Connect with HubSpot : Photos tell stories.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Hubspot

AUGUST 20, 2018

By curating and reposting their users’ most captivating content on their own profile, Instagram shows their followers that everyday people can meet their creative and artistic potential on the platform. Marketing Takeaways from the Top Accounts on Instagram. Followers: 246 Million.

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Hubspot

JULY 23, 2018

Jaunt VR wants to make immersive storytelling the future of entertainment. By offering guided virtual tours of the world’s most famous museums and curated exhibits, you can learn about the artwork, artifacts, and stories that have molded the many unique cultures of our world. Available on: IOS and Android for Free.

Blast Campaigns 50

Blast Campaigns Training Course Google 50

Hubspot

JANUARY 23, 2015

To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. 10 Lessons from the World''s Most Captivating Presenters," HubSpot. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. 18) "The History of SEO," HubSpot.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

FEBRUARY 4, 2019

Even without the modern neurological research that proves storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds, humanity has always inherently known that people crave and seek out great stories almost as much as food and water. Storytelling Quotes. “No

Storytelling 74

Storytelling Curation Press Planning 74