Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. For example, traditional field marketing events can be more focused on targeted customers and industries.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” We agree – Marketing and Sales should be calibrated around the customer.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

NetLine

APRIL 23, 2024

Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. It also indicates when a prospect is in the mindset to buy.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

LeanData

OCTOBER 5, 2021

Throughout the year, OpsStars brings together revenue team operations professionals – across the functions of Marketing, Sales, Revenue, Sales Development and Customer Success – to advance the profession’s collective cause. The “New Digital Customer”. Engaging Today’s Digital Customer. It’s a community for Ops, by Ops. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

LeanData

AUGUST 19, 2022

This year’s OpsStars Conference is titled, “Dawn of the Revenue Generation,” and the agenda includes a bevy of keynote discussions, panels, and workshops. According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Creating LTV through Customer-Led Growth.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Whether it’s increasing lead generation, improving customer engagement, or driving sales, having specific targets is crucial.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. You need to understand the real problems facing your buyers, and speak with empathy about how you help solve them.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Vidyard

OCTOBER 4, 2016

You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74

Strategic-IC

AUGUST 23, 2023

We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. What’s more, those customers that trust you will buy more from you, renew, and recommend you to others. Do it right, and you can gain customers for life. 1 (Forrester, 2021)

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Heinz Marketing

SEPTEMBER 21, 2020

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. We’re also going to talk about this predictable pipeline workshop we have coming up together later here in September. Cheri: Yeah.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

ANNUITAS

MAY 5, 2016

A research-based, customer-centric strategy must always drive the development and approach of any Demand Generation program. However, you cannot rush client interviews, as you will not collect enough customer insights to have an informed buying process and resultant content strategy. It also may require a few leaps of faith.

Demand Generation 100

Demand Generation Demand Generation Forrester 100

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 65

Training Top of Funnel Resources Work Management 65

ANNUITAS

JULY 19, 2016

Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. According to Forrester in B2B Prospecting Goes Digital In The Age Of The Customer, 72% of B2B marketers said engaging anonymous buyers before they self-identify is a major challenge.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Biznology

JANUARY 14, 2013

After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: Forrester ). source: Forrester). 42% of marketers report that they are not able to link data at the level of an individual customer. That’s good news.

Stats 80

Stats ROI CMO Forrester 80

Content4Demand

JANUARY 10, 2020

The resort setting is gorgeous, of course, and there are so many opportunities to learn and network at more than 100 sessions from leading B2B execs — case studies, labs, workshops, panels and more. The Killer Content Awards offer a fun way to toast our colleagues and gain inspiration from their innovative campaigns. Adobe Summit. B2B Online.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

LeanData

JUNE 18, 2018

Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations. Learn from industry best practices, and case studies and workshops. SUNNYVALE, Calif., Visit leandatainc.com for more information.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Vidyard

OCTOBER 4, 2016

Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.” Video can do so much more than you might imagine.

Conference 51

Conference Forrester Best Practices B2B Sales 51

6sense

MARCH 14, 2016

You’ll hear from organizations like Cisco, Forrester and Brocade. Predictive Intelligence and Data Workshops. The B2B ESP Summit is focused on enabling B2B marketing and sales professionals to connect and coordinate their omni-channel strategies, technologies and the customer data they capture. Network in Style.

Peer-to-peer 48

Peer-to-peer B2B Forrester B2B Sales 48

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Innovation is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

LeanData

JUNE 18, 2018

Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations. Learn from industry best practices, and case studies and workshops. SUNNYVALE, Calif., Visit leandatainc.com for more information.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Exo B2B

FEBRUARY 22, 2018

The six topics will have an ABM theme or, “ Account based Marketing “; leadership, commitment, customer experience, technology and glances at “insights”, but clearly, ABM will be the featured theme. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Golden Spiral

APRIL 18, 2019

the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. workshops and seminars open to the public. live web broadcasts featuring security experts, analysts, and customer experiences. Financial Brand Forum. Accelerators. Mentorship program.

Work Management 102

Work Management Marketing Management Research Organization 102

Unbounce

MAY 8, 2019

We simply needed to push the boundaries for our customers’ success, and this was the best thing. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Why Landing Page Services Are Your Next Win. But do they work? You betcha.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Bluetext

MARCH 29, 2020

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Golden Spiral

APRIL 11, 2019

Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Crystal Knows: Custom Communication. Forrester’s Customer Personalities. It’s possible. Key Takeaway.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Golden Spiral

APRIL 11, 2019

Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Crystal Knows: Custom Communication. Forrester’s Customer Personalities. It’s possible. Key Takeaway.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

The ROI Guy

FEBRUARY 14, 2011

A press release announcing the participation at the Forrester Sales Enablement forum: [link] A recording of webinar presenting the research and results, and a download of the PPT is available at: [link]. With two recessions over the past 10 years, research reveals that B2B buyers have become focused on quantifiable bottom-line proof points.

Allocation 40

Allocation Research Practices Forrester 40

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Bluetext

AUGUST 23, 2018

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

CMS Development 22

CMS Development Industry CMS Digital Asset Management Enterprise Management 22

Ambal's Amusings

APRIL 29, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Workshop programs, audio recordings. Workshops, courses. Forrester Blog for Interactive Marketing Professionals. Get Customers. White papers. Get Content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100