When we launched the new media room later that year we had a more dynamic landing page for journalists, analysts, educators and customers who were interested in reading news from the company. In 2006 I took a leap of faith and decided it was time to outsource a key part of our website — the media room. At that time PR Newswire was partnering with The Fuel Team and provided an outsourced solution. Part of that redesign allowed us to immediately add social media functionality, video content, integration between the newswire and our site, and the company’s first RSS feed. MORE >>

As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Do you know who they reach and what they do? Do you need to expand your reach by using them? Europe. MORE >>

But even more important, they must understand the industry, where their companies play in that industry, their unique selling proposition, how they make money, and what their customers are like. What drives success in our profession? Source: Winnod. This has been on my mind lately because as I’ve talked with so many different people the topic has been raised. How does one become successful in corporate communications? What skills does one need? will argue that it comes down to motivation. believe that motivation is a key driver. The key is to be a true leader. What motivates you? MORE >>

Discussion Soap Box ambassador brand branding customer service managing thought leadershipSource: Dictionary.com. Since moving to London I’ve had two great opportunities to to meet with and interact with members of separate US embassies.  Both times I was impressed with the openness and genuine interest from the representatives in what I do. This clearly had me thinking about ways that we can all be better ambassadors for our brands. Here are my thoughts: Elevator Pitch. As a brand ambassador you meet a lot of different people from various walks of life. Ask Questions. Follow Up. MORE >>

There is more to using these channels than just a sales tool and you need to help your management and sales team understand that your group of stakeholders is much broader than just customers. This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. The mistake and trap B2B companies get into is the idea that social media should equate to sales. Recruiting. Crisis communication. MORE >>