Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 130

Peer-to-peer Linkedin Top of Funnel Product 130

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Gartner: 9.1% of revenue.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 92

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. People are naturally curious about what they peers are thinking and doing. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.”

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Vision Edge Marketing

APRIL 4, 2023

Because most organizations believe that by effectively analyzing data they can: Identify new opportunities Optimize business processes Compete better For example, a manufacturer can use data to determine which products are selling well, which industries are buying those products, and how to optimize their inventory and supply chain.

Lead Scoring 205

Lead Scoring Lead Ranking Allocation Analytics 205

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

ANNUITAS

FEBRUARY 7, 2023

Organizations that invest during these periods significantly outperform their peers. Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. rooting this Engine in customer journey and 3.) Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. It’s the same now as it was in 2016 when initial studies began. Price and product are only two of many operational GTM levers.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Zoominfo

JULY 25, 2022

It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. The process must authentically convey the products, the work environment, their team, their manager, and just about every other employee engagement variable.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. Let us know! Most popular.

Social Media 93

Social Media Peer-to-peer Media Work Management 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Are revenues growing or slowing?

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: 2019 Content Preferences Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. In a survey of decision-makers about the content they receive , there were complaints about relevance. Understanding the needs of your customers is a vital element in the definition of content marketing. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 130

Marketing AI Enterprise Management Paid Search Agency Work Management 130

Hinge Marketing

MAY 19, 2021

As part of the Hinge Research Institute’s ongoing High Growth Study , over 120 business leaders and marketers from technology and software firms, representing $175 billion in combined revenue, were surveyed about their top business challenges and marketing priorities for 2021. . Threats and opportunities abound.

Marketing Automation Services 100

Marketing Automation Services Marketing AI Software Peer-to-peer 100

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Try and pick people that have a lot of influence over their peers. Therefore, it is critical to get your end-users engaged and using new technologies early and often.

Budget Programs 103

Budget Programs Peer-to-peer Work Management Marketing Management 103

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

They focus on improving sales performance, creating great product and pricing strategies, and delivering customer satisfaction (which becomes especially important in recurring revenue models like subscriptions ). They drive pricing and product structure, and they set the buyer journey. To a sales leader, growth is narrow: Hit quota.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of business professionals between the ages of 21 and 64 in ten countries.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62