Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 102

Social Media Ideal Customer Profiles Media Customer Satisfaction 102

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 249

Enterprise Management B2B Marketing Tools Marketing Management 249

Learn from the Pros

JUNE 12, 2024

Within its pages, you will find a step-by-step social selling strategy, social selling best practices, and tips for engaging potential customers at key moments in the decision process. Social selling is the process of using social media platforms to find, connect with, understand, and nurture potential buyers. What is social selling?

Planning 52

Planning Top of Funnel Marketing Management Customer Satisfaction 52

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Here are some key use cases: Customer segmentation : AI can analyze vast amounts of customer data to identify distinct segments based on behaviors, preferences and demographics.

Marketing AI 104

Marketing AI Domain Work Management Marketing Management 104

SmartBug Media

MAY 22, 2024

Challenges in business are inevitable—especially when it comes to customer success (CS). Customer success leaders (CSLs) choose HubSpot® Service Hub™ when they want a unified customer database with robust integration capabilities. Strong customer service strategies begin with a few foundational elements: 1.

Hubspot 59

Hubspot Work Management Service Customer Satisfaction 59

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Sage Marketing

JUNE 12, 2024

Understanding the Core Features of HubSpot HubSpot is a powerful toolkit that helps businesses provide better support, better customer retention rates, faster company growth, boost customer satisfaction, and build strong brand loyalty. You can sync your calendar, share your availability, and interact with customers in real-time.

Hubspot 52

Hubspot Startups Work Management CMS Development 52

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 98

Work Management Brand Identity Branding Customer Satisfaction 98

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Social Media Posts Shared. improve to achieve the desired result in a more efficient way?

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Oktopost

MAY 26, 2020

They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you.

Social Media 141

Social Media Social Marketing Media Planning 141

Webbiquity

APRIL 30, 2024

But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) This can help users find the specific answers they are looking for, increasing user satisfaction and engagement. This caught my eye though.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. By leveraging customer data obtained through various channels like social media or website interactions, telemarketers can tailor their conversations based on individual preferences and needs.

Telemarketing 92

Telemarketing Marketing Management B2B Marketing B2B 92

Martech

MARCH 4, 2024

I am trained with MarTech content. Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Here’s something somebody asked me!

Lead Ranking 90

Lead Ranking Allocation Churn Rate Lead Scoring 90

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 107

Ad Building Loyalty Customer Satisfaction Word of Mouth 107

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Martech

JANUARY 24, 2024

How much dynamic media do you need and are you satisfied with this tool’s quality? On what data was your genAI trained? What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set? Will these kinds of tags affect your customer satisfaction?

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

Martech

JANUARY 29, 2024

I am trained with MarTech content. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. KPIs to measure: Increase in customer engagement, conversion rates, and revenue from targeted campaigns.

Startups 95

Startups Marketing AI Best Practices Customer Satisfaction 95

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Lack of empathy is a problem not just in politics, possibly the media, and business overall.

Business 348

Business Work Management Correlation Cable 348

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Also, many customers prefer to communicate with a human representative rather than a chatbot. These factors can greatly affect the experience your customers have with your brand.

Small Business Marketing 251

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 251

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Here’s an example: As part of their cost-saving measures, a client of mine asked their IT leader to lower call center expenses without adversely affecting customer satisfaction. Their initial focus is the post-operative care division, which receives highly technical calls from patients that the staff is not generally trained to answer.

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Martech

FEBRUARY 19, 2024

I am trained with MarTech content. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. Here’s something somebody asked me! Understood?

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 107

Analytics Enterprise Management Work Management Business 107

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

ClickZ

MAY 25, 2023

Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in. This was the case for a project I worked on with a big fitness company for which we created a training app.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Martech

MAY 20, 2024

I am trained with MarTech content. We want to focus on creating loyal customers. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps. Customer support. Here’s something somebody asked me!

Loyalty 84

Loyalty Marketing Automation Services Best Practices Marketing Management 84

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it. These are real-world applications of today’s customer service analytics. Every day, customers reach out to your contact center for help. Watch the demo What is customer service analytics?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

EveryoneSocial

FEBRUARY 9, 2021

As workforces become more remote and distributed, managers and leaders need to find ways to promote employee satisfaction. Retention, employee engagement , and job satisfaction will all contribute to company success. What is Employee Satisfaction? Employee satisfaction measures how happy or content people are with their jobs.

Customer Satisfaction 100

Customer Satisfaction Lead Ranking Work Management Webinar Metrics 100