Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors.

Enterprise Management 114

Enterprise Management Marketing Management RFI RFP 114

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Salesforce Marketing Cloud

MARCH 4, 2022

Companies want to deliver a seamless, connected, and personalized customer experience (CX). That’s where customers expect all their data to come together without friction. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

It includes detailed methods for engaging with customers, such as how to approach cold calls , effective emailing techniques , and tips for successful face-to-face meetings. Customer personas Here, you’ll find detailed descriptions of your ideal customers or buyer personas and insights into their buying habits.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

nDash

AUGUST 27, 2019

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

nDash

AUGUST 27, 2019

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

nDash

AUGUST 27, 2019

One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. A custom market research study can generate piles of data and insights which can be further featured and explained through content pieces.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Hinge Marketing

OCTOBER 26, 2015

Perhaps it’s time that you step up your game to stand out from the other professional services firms. Forget What You Think You Know About Professional Services Proposals. Having said that, there is no reason why your professional services proposal should look and read just like every other firm's.

Work Management 48

Work Management Marketing Management Service Tips 48

Biznology

JANUARY 7, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. It is all about understanding customers and their wants, needs and values.

Social Media 80

Social Media Research Social Marketing Media 80

Excelsior Research

NOVEMBER 15, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Demand generation is a long-term relationship between Sales, marketing, business, and customers. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Demand generation is a long-term relationship between Sales, marketing, business, and customers. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Hubspot

DECEMBER 6, 2022

Here, you'll learn how to successfully work with your business ecosystem at every stage of the sales process — from prospecting to customer onboarding. Research your business ecosystem. Build market awareness and generate leads. Increase retention and customer satisfaction. Research your business ecosystem.

Advertising Agencies 75

Advertising Agencies Work Management Paid Search Agency Ideal Customer Profiles 75

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

BenchmarkONE

JULY 14, 2021

Growing your small business is as much about math and numbers as it is about customer satisfaction and service delivery. Sales and Marketing Performance Metrics. Sales and Marketing Performance Metrics. Sales and marketing performance metrics help determine if your outcomes align with your small business goals.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

DealSignal

MAY 31, 2023

While every organization differs, benchmarking indicates that marketing typically contributes to 25-30% of qualified pipeline. Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Don’t fall into the trap of becoming a data researcher yourself.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Hubspot

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Fewer Customer Support Issues AI chatbots can answer customer queries allowing your customer to serve themselves. Custom quotes are available depending on needs.

Marketing AI 79

Marketing AI CMS Development Conversion Best Practices 79

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Directive Agency

JUNE 8, 2023

Therefore, if your team isn’t educating your customers, they’ll start turning to your competitors. Enter the power of video—the unrivaled tool for engaging and influencing buyers at every stage of their self-research journey. They are easy to edit and repurpose and are great for making snappy and digestible content.

Top of Funnel 52

Top of Funnel Video Marketing Conversion Lead Scoring 52

Heinz Marketing

APRIL 26, 2019

By Maria Geokezas , VP of Client Services at Heinz Marketing. Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! As we’ve mentioned before , the foundation of a successful customer experience starts with being useful, easy to work with, and fun.

Work Management 72

Work Management Marketing Management B2B Thought Leadership B2B 72

6sense

AUGUST 29, 2021

The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch. No Cold Calls.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What problems do sales tools fix?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 4, 2023

Drive traffic to your website: People who read and like your content are more likely to visit your website to know more about your products or services. Generate leads and sales: By sharing relevant and engaging content, you can attract your target customers and encourage them to contact you or make a purchase.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Mereo

JULY 27, 2022

As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. It is imperative your organization expands its sales cycle to ensure customers receive the value they have purchased — by adopting your solution with ease and success.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Seismic

MAY 11, 2022

Your sales organization sells to a variety of customers across different verticals and industries. Laying out detailed buyer personas prepares your team to help customers uncover and solve their problems. A persona document is a breakdown of a semi-fictional character that represents a typical customer. Investment Proposals.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

SalesIntel

JUNE 16, 2021

Customers have different levels of knowledge, intent, and approach at every stage. Early in their journey, your potential customers face a particular challenge and are reading and learning about it. If the prospects are banks or financial institutions, they might be looking at existing or proposed laws and regulations.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 8, 2021

Is the sales job market strong enough to support a career? They conduct research to find prospective customers, reach out to gauge people's interest in the offering, and decide whether or not the lead is ready to move down the funnel. But it's also about relationships, follow-through, communication, analytics, and patience.

Sales Management 77

Sales Management Top of Funnel Work Management Enterprise Management 77