Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. If you’re thinking, Great! not so fast.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Our research shows that 94% of business leaders feel their organization should be getting more value out of their data. Get the details What is customer service operations, and why is it important?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Televerde

JUNE 14, 2022

Customer service has never been more important for companies. As companies improve their customer service, they see positive results. Research shows that customer service influences decisions and word-of-mouth recommendations. What Exactly are Customer Service Analytics? The good news?

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

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Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Identify the moments of truth Typically, this could be at the delivery of a service, at the time of placing an order, following a customer meeting, or following a request for technical assistance.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. In this post, we’ll take a closer look at 5 ways to improve customer service performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. 4 Types of Videos for Financial Services 2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Marketing Insider Group

MAY 20, 2020

The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated. Kristin Wong, in her article about what employees value , takes the time to try to answer this question by examining research from Glassdoor on what makes employees happy and engaged. Quick Takeaways.

Lead Ranking 363

Lead Ranking Lead Scoring Customer Satisfaction Thought Leadership 363

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. “It Tip #1: Give service employees the full customer view.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Salesforce Marketing Cloud

APRIL 18, 2022

Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Getting support from stakeholders on real sustainability initiatives is still a top challenge for field service organizations. Yet this is easier said than done.

Enterprise Management 98

Enterprise Management Work Management Service Customer Satisfaction 98

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Salesforce Marketing Cloud

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service.

Work Management 52

Work Management Marketing Management Efficiency Service 52

Brightedge

MAY 2, 2022

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. All too often, visitors using the site search feature leave disappointed.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Service 81

Service Product Customer Satisfaction Trust Marketing 81

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Customers are, too.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Customer needs are a moving target, and so are personas.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. That’s about 2000 decisions per hour.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Sprout Social

AUGUST 26, 2021

According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite. Sprout Social’s emphatic “culture as a business model” go-to-market approach translates into strong account management, employee retention, and overall customer satisfaction.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Vision Edge Marketing

SEPTEMBER 12, 2017

My first professional job was in a financial services organization working for Dwight Prade. It was Dwight who bestowed upon me the title “Customer Relationship Manager.” Because switching providers in our industry was relatively easy, Dwight emphasized the importance of keeping and growing the value of customers.

Work Management 156

Work Management Marketing Management Service Terms and Conditions 156

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. But here’s the rub.

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Process Optimization Work Management Marketing Management 229