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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!

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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

Content Authenticity Statement About 70% of this blog post was human generated. But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) The nine individual steps below are (human-edited) responses from ChatGPT.

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This week’s new AI-powered martech products, platforms and features

Martech

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

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User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)?

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How to Use Social Listening to Retain More Customers

Webbiquity

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

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The 5 Ws of Content Creation Software: Contently Ranks as Leading Platform

Contently

For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. In G2’s Usability Index for Content Creation, users gave Contently high ratings when it comes to ease of use, ease of admin, and meeting software requirements.