Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Repurposing the Content in the form of Stories: According to an article published by Medikix, stories are growing 15 times faster than news feeds. of the businesses used Facebook. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Across the industry, this latest update has been interpreted as the final nail in the coffin of organic reach.

Storytelling 98

Storytelling Content Viral Marketing Video Marketing 98

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. Testimonials and customer review videos are invaluable here. .

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Besides this, you can also conduct customer surveys or integrate new features as you move along. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Ashley is the REAL DEAL!

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Marketing Institute

AUGUST 7, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Jason Schemmel , social media manager, Harper Collins Christian Publishing. Why would I want to educate my customers and help my competition? Won’t educating my customers help my competition?

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Work Management 105

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. And no business is too small to succeed if it has innovative products and a strong focus on customers. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Hubspot

JANUARY 5, 2021

Without using up too many resources, brands can publish videos that evoke emotion. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Because of the value it offers, the brand can reach a broader audience organically. Consumers generally love UGC. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Anyword

FEBRUARY 3, 2020

Why should brands and publishers opt for branded content? . If you need an example to the power stories hold, look no further than Dove’s “Real Beauty” campaign that became a viral sensation. Is something your audiences would read organically . Why Branded Content? They earned the readers’ attention in advance. . Leverage data.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. This goofy idea not only worked, but it established a template for future viral content for the brand.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Content Marketing Institute

SEPTEMBER 26, 2018

10), and measurable custom conversion tracking (no. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Jason Schemmel , Harper Collins Christian Publishing. Your customer is not interested in your product, they are interested in solving a problem.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. Just hitting the publish button is not good enough.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

SEPTEMBER 24, 2015

Throughout the conference, the speakers and organizers made it clear that in 2015 there is no one profile, personality type, or outfit that makes an inbound marketer an inbound marketer. Storytelling can be an intimidating process if you don’t understand the craft behind it. Get Into the Ring. Something happens. Nike said no.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Content Standard

JUNE 9, 2015

Marketers have discovered the power of video content to attract potential customers and followers. A few weeks ago, they announced Facebook Instant Articles , a new feature for its mobile app that helps publishers create fast and interactive articles on the social platform.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely.

Paid Search Agency 310

Paid Search Agency Advertising Agencies Content Marketing CMS Development 310

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Marketing Insider Group

APRIL 27, 2021

Most healthcare organizations use content marketing, but they struggle with strategy and measuring ROI. For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. Most healthcare organizations are actively engaged in content marketing, at 89 percent. Image: True North Custom.

Work Management 267

Work Management Marketing Management Examples Content Marketing 267

Hubspot

NOVEMBER 4, 2016

That’s some seriously effective storytelling, and if you want to craft a killer story, no matter what the content format, you have to do great research. Even though you’re not selling the infographic, if you’re using this content to attract potential customers, you’ll want to keep their objectives and motivators in mind.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Directive Agency

MARCH 20, 2023

Say you created a generative AI tool that turns your online failures into viral memes. Transform Online Failures into Hilarious Memes with AI Turn Your Online Blunders into Viral Memes with This Generative AI Tool Create Shareable Memes from Your Digital Mishaps in One Click Laugh at Your Mistakes. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Contently

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. The salesperson usually has no prior communication with the customer, hence the term cold calling.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

ClearVoice

FEBRUARY 26, 2024

They have the blueprint for your content strategy and ensure that everything published meets your goals and your audience’s needs. Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. It’s data storytelling.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Leadspace

JANUARY 27, 2021

While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. Be consistent with how often you publish posts. Use Brand Storytelling. Then explore our customer data platform today!

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Content Standard

MARCH 15, 2019

You’d never publish a piece of content without a clear goal and strategy. Epic storytelling and captivating think pieces help you set your brand apart from the noise and clutter of our content-saturated internet world. Do Tap into Your Customer Base. You know better. The results?

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Content Standard

AUGUST 29, 2016

We know video marketing in general is highly effective in engaging and converting customers. Southwest Airlines has gone live to unveil new planes, showcase our culture, and keep customers informed during crises—all of these things are inherently different, strategically, but all are necessary.” Storytelling.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Content Standard

APRIL 18, 2017

What better way to tell a story of innovation than through innovative storytelling? This explains Ceros’ decision to team up with Samsung in creating and publishing an interactive graphic on the future of retail. B2B tech storytellers have to work with designers and developers to create the graphic. Embracing Live Video.

Brand Identity 56

Brand Identity Branding B2B Storytelling 56

Buffer

MAY 13, 2019

We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. What’s useful to see here is that many brands and businesses want to be where their customers are. And with user counts like these, it’s obvious there are customers here!

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Hubspot

MAY 9, 2019

From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business. Viral Marketing and How to Create Contagious Content by Coursera.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. Organizations are also utilizing webinars, live video, and ephemeral video content to cater to different content consumption preferences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Standard

OCTOBER 2, 2020

” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” ” — Rand Fishkin “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” Build relationships.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Sprout Social

DECEMBER 8, 2022

From easy “Outfit of the Day #OOTD” posts to complex “Creating a Capsule Wardrobe” guides, styling your product in videos helps customers envision how they would use the product themselves. ♬ Storytelling – Adriel. It’s a win for current customers—especially when a new feature was inspired by their feedback. Predictions.

Social Media 123

Social Media Video Marketing Top of Funnel Media 123