Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. After being embedded in each others companies for so long – the idea developed pretty organically.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story is woven into the fabric of our lives, and we’re richer because of it. Of course they do, and then some.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Marketing Insider Group

AUGUST 7, 2020

This one might be the most viral infographic of 2015. Again, this solves a problem for their audience that is common, and helps their audience members organize in a smart way to solve it. Kind of like domes. The New York Times : What 2000 Calories Looks Like. LinkedIn – A Well-Balanced Blog.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. By featuring key individuals within the organization, such as company executives, employees, or industry experts, B2B videos can showcase the people behind the brand.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Convince & Convert

FEBRUARY 22, 2016

Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Eric joins us to illuminate the effect comedy can have on viral social media stories, and to share some tips that will help business leaders implement this humor in their own business stories. In This Episode.

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Valasys

JULY 24, 2019

According to a study by Sproutsocial, 71% of the social media marketers agreed that they can provide useful insights to teams outside of their department, while only 12% of them stated that their primary function is to provide business insights for their entire organization. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. Its simplicity, consistency, and authenticity make HONY a leader in the digital storytelling space. A Simple Concept for a Simple Purpose.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

SocialPilot

FEBRUARY 11, 2024

Analyze influencers for a balanced mix of sponsored and organic content, seeking authentic engagement. Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. Organic vs. Paid: What’s really driving our wins? What’s the buzz? What strategies would you suggest?

Sales Management 89

Sales Management ROI Planning Work Management 89

Buzz Marketing for Technology

FEBRUARY 10, 2016

We discussed tips and tricks for finding and utilizing Social Listening in your organization! Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. This webinar was sponsored by Brandwatch.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Content Standard

MAY 15, 2019

But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. Most nonprofits are connected to a charitable cause that aims to do good in the world, so it’s natural that content strategies highlight the impact those organizations are making within their areas of focus.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Vidyard

MARCH 14, 2014

If your clients have trouble with software adoption across the organization, or eInvoicing, or other industry-specific problems, determine the characteristics you’ll need to portray and create a video around those traits. Focus on an engaging storyteller Have you ever met someone who just “gets it”?

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Content Marketing Institute

JUNE 8, 2018

Across the industry, this latest update has been interpreted as the final nail in the coffin of organic reach. While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Manage hopes and fears.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. But it’s not a threat, it’s an opportunity.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Oktopost

AUGUST 26, 2019

Just because someone has attained decision-maker status in their organization doesn’t make them suddenly immune to video’s pull. Video lends itself to emotional storytelling so why not leverage the medium’s strengths to create a testimonial that will set you apart: Video Production Tips. Video is a large investment.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Many reported that the company was suppressing their video content, and others also reported not receiving proper credit for viral trends, sounds or dances made by Black creatives.

Brand Identity 97

Brand Identity Branding Budget Programs Communities 97

ClearVoice

DECEMBER 27, 2021

Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses. Storytelling has been a hot buzzword for the past decade in the content marketing world.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Are you one of the marketers who started to panic when Facebook said organic reach would dwindle (more than it already has) for business pages? Storytelling isn’t just a new marketing buzzword. Just don’t lose sight of story in the process.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Present on most social platforms with large audiences with the ability to share content and make it viral. Thought Leaders. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Watch a webinar on persuading your organization to support SEO.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: If your brand has organized an event or is opening a new outlet store, exclusive Geofilters can help you drive awareness and create a novel experience for attendees and customers. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

MARCH 12, 2020

Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. So, ask yourself, what does a data-first mindset look like in your organization? Getting started . Take the next step in your career.

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. The #CuteAnimalTweetOff is a fantastic example of how small organizations can compete with the big guys in engaging fans on the social stage. Want proof?

Content Marketing 101

Content Marketing Microsite Planning Paid Search Agency 101

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Melissa said it well: “When you’re utilizing brand channels, especially LinkedIn, you’re fighting with your competition for 20% of all organic reach dedicated to brand pages.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?”

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. YouTube offers brands the largest potential organic reach.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. By featuring key individuals within the organization, such as company executives, employees, or industry experts, B2B videos can showcase the people behind the brand.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. And organic shares help in beating platforms at their own game, as the content gets shared like wildfire, be it on Facebook on WhatsApp. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Martech Advisor

AUGUST 16, 2019

According to HubSpot , 61% of marketers want to improve SEO and their organic presence. Back the campaign by organic and sponsored posts from the right micro and macro-influencers. If your campaign goes viral, the results could be priceless. Todd Grossman , Talkwalker CEO, Americas. What Are Brands Doing to Stand Out?

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80

Course Planning Work Management Peer-to-peer 80