Contently

JULY 30, 2018

I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative at athenahealth, and we just hit our two-year mark. (I’m Don’t skimp on storytelling. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Advertising is purely promotional, with your brand voice leading the way. Now, on to the numbers.

Advertising Agencies 329

Advertising Agencies Advertisements Advertising Paid Search Agency 329

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 326

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 326

ClearVoice

JUNE 16, 2020

Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source. 88 percent of marketers use data from third-party resources to better understand their customers. ” ~ The American Press Institute. This inspires confidence.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. So go for it!

Opinions 296

Opinions Content Marketing Lead Ranking Content 296

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Quick Takeaways.

Paid Search Agency 321

Paid Search Agency Content Marketing Companies Case Study 321

Webbiquity

FEBRUARY 13, 2020

Note this does not mean creating generic content that applies to everyone—generalizing your content may give you wide appeal, but it won’t lead to conversions. Have a blog post that did well when it was first published? Optimizing the Customer Journey. Authentic Storytelling. Why not update it for a new audience?

Marketing AI 300

Marketing AI Planning High Quality Lead Storytelling 300

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 278

Case Studies Case Study Studies Top of Funnel 278

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 111

B2B Marketing Search Marketing B2B Google 111

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. That same report found that only 43 percent of organizations measure content marketing ROI! Leaders often get picky about content because they read it as themselves, not the customer. That’s a bias, and organizations need to break away from this. Image: CMI.

B2B Marketing 285

B2B Marketing Content Marketing B2B Thought Leadership Planning 285

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ? Quick Takeaways.

Thought Leadership 312

Thought Leadership Enterprise Management Work Management Marketing Management 312

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. 55% of businesses use graphic design to communicate better with customers. Then, they verify and analyze information to support content development. But, only 40% of them have it well documented.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. People and organizations reflect their leadership.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Scoop.it

MAY 30, 2024

Art curators skillfully choose and organize art around a central theme or idea. Content that’s curated, organized, and all in one place will mitigate the need to search and scroll endlessly to find information. You carefully select, organize, and present information to your readers to enrich their experience.

Curation 86

Curation Copyright Paid Search Agency Content 86

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. WordPress is my foundational platform for storytelling. 71% of customers expect companies to be able to communicate with them in real-time.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ClearVoice

FEBRUARY 26, 2024

Content Strategists: Architects of Your Content Plan Think of content strategists as the lead architects of your content collaboration and creation. They have the blueprint for your content strategy and ensure that everything published meets your goals and your audience’s needs. brand awareness, lead generation , etc.).

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? Ready to get started?

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. ” The Variety brand is well known outside of just publishing and entertainment.

Storytelling 59

Storytelling CMO Advertising Agencies Custom Publishing 59

SalesIntel

MAY 7, 2024

Unlike traditional selling mindset, which focuses on directly promoting products or services, B2B content marketing provides valuable information and solutions to potential customers. When potential customers see that you are knowledgeable and helpful, they are more likely to trust you and consider you a reliable partner.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Anyword

APRIL 23, 2019

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Before Thrive Global, you were previously at VICE and Quartz respectively — some pretty big names in the publishing industry. Summer : Quartz was actually my first role in the publishing world.

Storytelling 77

Storytelling Creativity Brand Identity Branding 77

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

Business 351

Business Work Management Correlation Cable 351

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Anyword

JUNE 27, 2019

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers. Email can serve many different needs across an organization. I’ve worked at several different news organizations, but most recently I came to The New Yorker as its first Director of Newsletters. I find it amazing just how versatile email is.

Newsletter 69

Newsletter Storytelling Paid Search Agency Deliverability 69

SnapApp

MAY 19, 2017

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . How can you firmly position yourself in the minority of marketers that see strong lead generation and SEO results from their content? . The term itself is new.

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Contently

AUGUST 12, 2021

As the first truly digitally native generation, Gen Z is attractive to technology companies —both as employees and customers. Publications like Innovation and The Garage fulfill dual purposes: They inform internal employees about company updates, and they entertain customers loyal to the brand.

Creativity 200

Creativity Television marketing Storytelling Lead Ranking 200

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. Is it to increase website traffic, boost engagement rates, or generate leads? Clear objectives will guide your content planning and set the stage for impactful storytelling.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 174

Social Networks Business Work Management Social Media 174

Content Standard

DECEMBER 29, 2017

Trimming interrupt ad spending is easy, and it can provide instant relief to a cash-strapped organization. Because the benefits of sustained brand storytelling take months to generate results, if not longer. Sell Leadership on the Long-Term Value of Brand Storytelling appeared first on The Content Standard by Skyword.

Marketing Budget 76

Marketing Budget Storytelling Paid Search Agency Lead Scoring 76

Martech

MAY 30, 2023

She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118