B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Consider what your customer is looking for and who you can help them with. In general, Google loves long articles. Do your homework first.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

seo.co

NOVEMBER 17, 2020

Consider the following SEO statistics : 51 percent of all website traffic originates from organic search. More than 40 percent of all revenue is captured via organic search traffic. SEO offers 20x more traffic opportunities than PPC (on both desktop and mobile). Remember, they want positive UX!). Refresh and Republish.

SEO 75

SEO Marketing Websites Best Practices Business 75

SmartBug Media

SEPTEMBER 6, 2019

Statistically speaking, the first (wo)man through the door wins the business 50 percent of the time , and the best way to be first is to use information that your competitors aren’t leveraging. Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Directive Agency

AUGUST 8, 2017

There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). Search engine marketing is more than just organic traffic. Organic traffic relies heavily on keyword formulas. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Outbrain

JANUARY 21, 2019

These will help you process and understand your website’s data, such as traffic and conversions, to discover your site’s strengths and weaknesses. This service will provide you with almost all the website statistics you need on the long journey of internet marketing. The best way to do this is with long tail keywords.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Directive Agency

NOVEMBER 2, 2016

Customer reviews? For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Marketing Insider Group

MARCH 7, 2021

You can track everything from your website traffic to visitor demographics to help you improve your pages. Google Keyword Planner allows you to search for keywords and get their historical search volume statistics or traffic forecasts for specific lists of keywords. Analytics, Keyword Discovery & SEO. keywordtool.io

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

BenchmarkONE

JULY 27, 2022

It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience. If you haven’t yet invested in it, you’re not only behind the curve; you’re missing out on tons of opportunities to convert more customers. . Strategies for Driving Traffic to Your Website Using SEO.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Learn from the Pros

MARCH 5, 2024

SEO constantly changes, making it challenging to drive traffic, generate leads, and create a sales pipeline. SEO aims to get higher search engine rankings for your web pages, resulting in more traffic to your website. Improve Content-Length and Depth: Long content is good for SEO. Aim for 1,500-2,500 words for blog posts.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 80

Keywords Paid Content Traffic Research 80

Marketing Insider Group

JUNE 21, 2021

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. An ultimate guide on your site can be an effective way to drive traffic, shares, and links to your content. Amp Up Your Credibility with Pertinent Statistics . What Is an Ultimate Guide?

Thought Leadership 262

Thought Leadership Long Tail Marketing Statistics Marketing Management 262

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

seo.co

SEPTEMBER 7, 2021

Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that will be published online. If you want to write an article that will be published online elsewhere, then the readers of that site are your target audience. Add a FAQs Section with Long-Tail Keywords.

SEO 111

SEO Long Tail Marketing Content Keywords 111

Scoop.it

MARCH 29, 2022

In this example, “google search” is your primary keyword (the one you want to rank for), and “learn about search engine results pages” is a long-tail keyword (a more specific keyword used in niche searches). Influencers aren’t the only accounts you can partner with on social media. Source: Instagram.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Oktopost

SEPTEMBER 14, 2021

To do that, you need to formulate a strategy based on knowing the value you can offer customers and creating value-driven content that delivers it. Value-driven (sometimes called value-based) content can come in many forms, but what it has in common is it’s focus on how your business can help your customers.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking B2B 131

Zoominfo

JULY 30, 2018

Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Before hitting publish, ask a co-worker, friend, or editor to read the content. Use this opportunity to stand out with in-depth, long-form content. Industry reports.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Scoop.it

AUGUST 9, 2022

After all, statistics say that brands that blog generate up to 67% more leads than those without a blog. . As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. And you should be!

Blogger 115

Blogger SEO Tips Lead Scoring 115

Single Grain

MARCH 1, 2023

BuzzSumo is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. The online platform has been praised for its user-friendliness, functionality and enormous index of over 8 billion pages and 300 million online influencers.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Brand Identity 59

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

seo.co

NOVEMBER 5, 2021

Our clients each have their own login so they can view their customized dashboards, too. And a Graphics Editor to customize templates if needed. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior. The tool provides you with content, too.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Our clients each have their own login so they can view their customized dashboards, too. And a Graphics Editor to customize templates if needed. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior. The tool provides you with content, too.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Scoop.it

JUNE 30, 2022

When writing for casual customers, for example, you will need to maintain a light tone and perhaps joke around a bit throughout your content. No matter how refreshing and ‘green’ your writing style is, news articles, statistics, or seasonal blogs cannot be dubbed evergreen. Statistical proof. Source: Similarweb.

Relevance 82

Relevance Planning Content SERP 82

Single Grain

APRIL 17, 2020

Maybe you’ve seen a dip in organic traffic to your website. Instead, we’re advising Single Grain customers to avoid losing critical momentum by shifting their focus to going after any low-hanging fruit they can. Content decay is, simply put, content that’s been declining in traffic over the past twelve months.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45