Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

AUGUST 23, 2011

We especially want to thank our 5,000+ customers – this award is actually for you. 500 press release. 1 - Find a Huge Market Where a Big Disruption Is Happening. This disruption has given rise to an opportunity for all the companies that sell tools and services for inbound marketing, like HubSpot. #2

Paid Search Agency 28

Paid Search Agency Companies Hubspot Inbound Marketing 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Creates Content Marketing With Lasting Impact ). One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. Imagine your target customers as seafaring travelers.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Vidyard

DECEMBER 17, 2020

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production 2.3 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 YouTube Statistics 3.7 Video Publishing and Production. Video Length 2.4 Video Analytics 2.6

Statistics 157

Statistics Video Marketing Planning Business 157

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. These are typically published in PDF form.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

SEPTEMBER 13, 2019

Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. 83% of marketers claimed to have gotten a good ROI from video.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SmartBug Media

AUGUST 2, 2023

Do you know how long it takes to plan, write, edit, and publish every post? Does your organization regularly host webinars, podcasts, or trainings? Create shorter clips with valuable insights and post them as YouTube shorts, insert them into your website and blog pages where valuable, and share them on social media.

Bandwidth 52

Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

Hubspot

SEPTEMBER 17, 2018

90% of customers also say videos help them make buying decisions. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Optinmonster

APRIL 30, 2020

This allows you to: Reach more potential customers with your content marketing. Publish spin-offs of your original content. If we asked marketers why they repurpose content, we’d get the same response 9 out of 10 times: To drive more organic traffic to our site. . Get more organic search engine traffic.

Traffic 145

Traffic Top of Funnel Content Work Management 145

ClearVoice

APRIL 9, 2020

And you’ve even built a team to make things happen, but when it’s go-time, do you know what types of content will resonate most with your audience as they travel through your customer journey ? Does the content type address a specific pain point or challenge outlined in your customer journey? Does yours?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

NOVEMBER 16, 2023

This, in turn, simplifies the process for potential customers to discover your SaaS product when seeking solutions to their challenges. Lead Generation : Content marketing serves as a powerful tool for lead generation. This guarantees that your potential customer can access pertinent information at the appropriate stages.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. And we've worked with thousands of customers that struggle with the exact same problem. And an infographic? Ha, maybe next year. So here you go.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Press releases. but that information is all kept pretty hush hush.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

ClearVoice

MARCH 3, 2020

Once the creation process is mastered, the resulting custom content can boost engagement, attract leads and close sales, in turn growing your business and industry influence. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. You embrace a process. Think of this.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. but an actual paying customer! Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Danny Brown – @DannyBrown.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100