Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. So, I've trained myself into better sleep habits.

Hubspot 94

Hubspot Creativity Work Management Marketing & Strategy 94

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: HubSpot No one likes to be pressured. Address their last-minute concerns.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. A Lack of Training. The answer has little to do with the technology itself.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech

JANUARY 26, 2023

They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Conference 112

SmartBug Media

DECEMBER 5, 2023

You have limited insight into how the distributor is marketing your product, how it speaks to prospective customers, and what other competitors’ incentives may be. Understand Your Target Audience Have you gone through an extensive process of interviewing existing customers or even dream customers to identify who your target audience is?

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

SmartBug Media

MARCH 25, 2020

Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing. P is for Publish. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. The Maestros are the system administrators who make the marketing trains run. Train and support marketing staff on using marketing technology products 77.5% VP/Head of marketing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

ClearVoice

OCTOBER 21, 2019

In this article, we’re taking a deeper look at four popular landing page builders — HubSpot, Unbounce, Instapage and Optimizely — to weigh the advantages and disadvantages of each to help you determine which tool is best for you and your business. ” Deep-dive review: HubSpot. HubSpot pros: Feature richness.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Zoominfo

DECEMBER 13, 2018

Sales Gravy is an internationally recognized sales training and acceleration firm catering to the career development needs of salespeople and sales leaders. Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 Sandler Training Blog 4.8 HubSpot Sales 4.10 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Listen if you want to laugh, learn, and maybe even cry as Travis explores the latest trends in customer engagement.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. The answer has little to do with the technology itself. What were their interests?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. ”) HubSpot’s aim in building community is quite transparent. Here’s the longer answer.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Directive Agency

FEBRUARY 4, 2022

Whereas Marketing Operations owns the marketing portion of the buyer journey, Revenue Operations expands that to include the sales portion of the buyer journey as well as the customer onboarding/success process of the buyer journey as well. Those four are Hubspot, Marketo, Pardot and Eloqua. What type of experience do I need?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. But there’s a point in the customer journey when avoiding your product starts to sound awkward, misleading, or even dishonest. “What exactly are you doing here?”

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

SmartBug Media

MARCH 8, 2022

Runs her own marketing training company, MarketingProfs. I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Jesse doesn’t adhere to a regular publishing schedule. But, what is new is the abundance of video resources now available within Google search results.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

Sales Gravy is an internationally recognized sales training and acceleration firm catering to the career development needs of salespeople and sales leaders. Criteria for Success Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Vidyard

JUNE 15, 2020

One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. They provided training, templates, examples, and coaching. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention. Get It Free.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Salespeople will be assisted in adopting a consistent and quantifiable approach to sales by coaching and training.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

JULY 22, 2018

Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 3) New Customer Welcome/Training Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. On LinkedIn, you can publish, test, and refine every layer of your funnel. Create and Publish Relevant and Engaging Content. Connect to Your CRM.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. PR training, solutions, and integrated campaigns . Customer experience (CX) and User experience (UX). Remote recruitment, training, and team building . Area of expertise: . Human resource .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Content4Demand

MARCH 25, 2021

Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company. stakeholders , HubSpot says. Identify your champion.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84