SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. Best Website-Building Software.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. Act like a publisher. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. Her solution?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Publish a Surprising Quiz.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Join LinkedIn groups where your clients/customers gather.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JANUARY 15, 2013

We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. If that sounds like marketing blasphemy, then read on to learn about some of those rare cases in which you actually should not use a lead-generation CTA in your marketing.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Hubspot

SEPTEMBER 30, 2013

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. 3) Have a Non-Lead Gen Goal for Every Post.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

ClearVoice

OCTOBER 14, 2019

All in all, a stellar landing page design can make a real difference in the overall performance results of your lead generation efforts. A stellar #landingpage design can make a real difference in the overall performance results of your lead generation efforts. Here are four great options, from @HubSpot to @Unbounce.

Landing Pages 45

Landing Pages CMS Development Conversion Industry CMS 45

Optinmonster

APRIL 27, 2023

Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful.

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Boom, lead generated.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

MARCH 21, 2012

And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

SEPTEMBER 2, 2014

It got us thinking: If we can increase our subscription rate that much on the post level, what would happen if we replaced our standard lead generation CTA with a full lead generation form right there on the post, too? Could we increase lead generation from our blog by 4X? Blog Post B: Full Lead Gen Form.

Top of Funnel 28

Top of Funnel Lead Gen Conversion Landing Pages 28

LeadSquared

OCTOBER 6, 2016

Be clear on the communication though, so that you and your customers both get what they want. For instance, IBM did a great job of publishing their corporate responsibility report for 2015 on their Facebook page, with a simple headline that said ‘Explore.’. Click and bait, that’s how it’s done!

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Albacross

APRIL 24, 2019

What is Lead Generation? lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. What Is A Lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. An effective content strategy doesn’t rely on only one tactic.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. A great way to do this is with the customer avatar exercise.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Optinmonster

MARCH 13, 2024

So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. Per HubSpot, the Academy educates “tens of thousands of users every month.”

Course 136

Course Lead Generation Leads Lead 136

Hubspot

JUNE 22, 2011

Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay. Schedule Tweets and Facebook Posts: Social media can be a powerful lead gen tool.

Lead Gen 28

Lead Gen Generation Leads Lead 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. How can you expect visitors to subscribe to your content if you rarely or infrequently publish anything for them to come back to. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. How B2B Marketers Can Generate More Social Media Leads. Use landing pages with forms to collect new leads.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

APRIL 9, 2015

Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 3) Use Your Blog Posts as a Lead-Gen Offer. hours, while a tweet is only 2.8

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 9, 2012

It's a fitness program that publishes a workout to its website every day. Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Launch Marketing

MAY 31, 2023

You can host other B2B industry leaders, customers and even team members. If lead generation is the primary goal, it’s important to gate the content to learn how to reach the potential prospect. There are several ways to customize form fields. If you need inspiration, check out these outreach templates from HubSpot.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Hubspot

JANUARY 10, 2012

With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must. For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. Once a day?

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. When done right, interactive tools don’t just drive leads. Educational Courses Are Lead Gen Machines.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

FEBRUARY 22, 2012

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Can you guess what it is? What's the point?

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

Hubspot

JANUARY 24, 2012

Possible Goals: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal).

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

JULY 9, 2012

At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. That way, when you get your bundle of blog posts back at the end of the week, they will be optimized and ready to publish after a quick once over from you. They're the crux of your lead generation efforts!

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28