Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

APRIL 18, 2017

Or perhaps it’s to make sure your fans know your customer care hours. If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that?

Social Media 102

Social Media Rules Automation Media 102

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. One of the most effective approaches to building trust is through analyzing statistics published elsewhere. Image: Brafton ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Scoop.it

APRIL 6, 2021

are dedicated to automating the curation process, it’s important to use your own knowledge of your customers and your ability to identify quality content to find winning formulas. Instead of scouring the internet for the topics that your target market is asking Google about, you can instead invite them to submit their questions to you.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Webbiquity

AUGUST 17, 2012

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. Google Algorithm Updates. Thirst for Updates.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Scoop.it

MARCH 26, 2020

This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information?

Curation 74

Curation Press Paid Search Agency Content 74

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Customer Experience Matrix

JULY 9, 2010

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

KoMarketing Associates

DECEMBER 1, 2015

Customer Questions FTW! How we solved it: For one of our clients, we publish a weekly “video gallery” blog post, which typically includes 5-10 short videos accompanied by text that we feel will be helpful to our reader base. How to Create Irresistibly Shareable Content. Maximizing Your Content: 5 Ideas for Repurposing Blog Posts.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Hubspot

MARCH 29, 2013

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption.

Google 28

Google RSS Aggregators Social Networks 28

Scoop.it

JULY 7, 2020

One of the main reasons they were able to build such an easy-to-navigate list of their best blog posts is their effort to categorize every post they’ve published. Customer support team can use it to keep an eye on current industry trends around topics most important to your customers. Topic customization.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Along with a Google search, this is how you will be found in the marketplace. Find new customers. Expand current customer value.

B to B 80

B to B Social Media Media Thought Leadership 80

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. You can follow any responses to this entry through the RSS 2.0 That reminds me of what I see when I visit most B2B companies’ websites. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. As news is picked up, easily organize into a beautiful "In the News" module.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You can follow any responses to this entry through the RSS 2.0 Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

JUNE 13, 2019

Over three billion Google searches are made every day. Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Busy shopping days can be a great way to get your products in front of potential customers.

Press 101

Press Distribution PR Public Relations 101

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Optinmonster

NOVEMBER 18, 2019

Allows lots of customization options on design and behavior. Although the free version offers a lot, here are some essential features you’ll get with the paid version: 13 + WordPress posts & RSS as opposed to 4 with the free version. Provides dedicated customer support. Ready to publish your blog post?

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Pitching on Twitter? Google Launches Blog Finder for Any Topic by ReadWriteWeb. Interactive PR Guides, Tips and Tools. Go ahead, works for anything. Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Customer Experience Matrix

DECEMBER 14, 2009

True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. On reflection, this makes sense. Spredfast supports on-demand posting too. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. Find out where your customers and prospects hang out online. Below are the responses. . From Apryl Parcher.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Your custom paper is updated daily and easy to share. JustUnfollow.

Social Media 100

Social Media Tools Buzz Media 100

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115