Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences.
Marketing Insider Group
JULY 29, 2020
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
SEPTEMBER 29, 2020
New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms. Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads. What’s noteworthy about this 22.6%
ClearVoice
SEPTEMBER 4, 2020
eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. eMarketer ).
Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.
ClearVoice
OCTOBER 14, 2022
However, there’s much more to content marketing than publishing loads of content pieces for your business. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ). 60% of marketers say that content marketing helps generate leads ( Content Marketing Institute ). Out of the 1.9
KoMarketing Associates
JUNE 29, 2016
And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.
Expert insights. Personalized for you.
353 
Let's personalize your content