Valasys

JULY 2, 2021

Composing a productive description resembles trouble if you don’t possess the conventional knowledge for drafting it. Merely labeling your products is not adequate. One eCommerce research shows that around 20% of acquisition failures are a consequence of lacking product knowledge. Keep Readers in Mind.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Matchcraft

OCTOBER 24, 2019

At Matchcraft we believe that Customer Retention is key to a successful and sustainable business. An article published by The Daily Egg , says that existing customers are 50% more likely to give your new product releases a go, and will spend 31% more than new leads. Stick to one easily digestible topic. Don’t pitch.

Work Management 63

Work Management Marketing Management Mobile Advertising Training 63

The Marketing Blender

MARCH 15, 2021

How do I reach my target marketing in a crowded online space? Targeted paid social campaigns. Content marketing with a customer-centric focus. Your customers actually want to hear from you. It will take some strategic work to reveal where your ideal customers are most active. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. A strong headline can make a lasting impression, enticing your target audience to delve deeper into the content.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Onalytica B2B

APRIL 19, 2018

And by the right people, we mean your target audience that you’re wanting to sell to. What better way to reach the target audience than to get on the radar of those whose audience are your target audience? Users and customers writing content. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Content Marketing Institute

DECEMBER 17, 2018

That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing money and missing opportunities to grow your customer base.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections. Customers: Make sure to invite all your customers (via phone or email), but also encourage them to bring a friend.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Engagio

APRIL 13, 2020

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. If you use a different intent provider, then I encourage you to educate yourself about their data collection practices. If you’re a Bombora customer, all data that’s available to you will sync to Engagio.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Envy

JANUARY 14, 2019

Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources. Though the agenda hasn’t been published, topics will include e-commerce data breaches, cryptocurrencies, industrial espionage targeting the gaming industry, and more. DEF CON 27.

Trade Show 113

Trade Show Gartner Conference Work Management 113

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Earlier this spring, Demandbase published a complete, book-level guide to ABM.

Account Based Marketing 69

Account Based Marketing ABM DemandBase Budget Programs 69

Marketing Insider Group

JANUARY 11, 2021

You can watch recordings when convenient, attend virtual workshops, and network online with real humans. Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Hands-on educational sessions. A half-day of workshopping.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Blogs are powerful business tools.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

KoMarketing Associates

JUNE 25, 2015

He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. He explained that Always didn’t even mention their products in the campaign; rather, they connected to consumers with “moments of inspiration.”

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Engagio

APRIL 13, 2020

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. If you use a different intent provider, then I encourage you to educate yourself about their data collection practices. If you’re a Bombora customer, all data that’s available to you will sync to Engagio.

Intent Data 62

Intent Data Intent Multi-Touch Attribution Bombora 62

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Google 78

Google SEO CAN-SPAM Communities 78

Data Cleaning/CRM Appending

AUGUST 27, 2020

A meeting went wrong, a target not met or database that needs data mining services but we don’t want to go there, for, it can open a can of worms, and you aren’t ready for that conversation yet. Some products are push products like insurance that tend to cause a drop-dead silence (like literally) in the room. So, prepare notes.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Convert

JANUARY 30, 2023

The feeling of seeing clients obsess over an insight that can completely transform their understanding of their customers is addictive. While some insights are a welcome surprise, you’re constantly humbled by what you don’t know about customers. Even internal teams have blind spots when it comes to customer research.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Marketing 261

SEPTEMBER 19, 2017

It’s a marketing buzzwords that gets thrown around in marketing meetings, but there’s big truth to understanding your customers and crafting a MARKETING PERSONA. Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges.

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Profit from your most effective and least expensive marketing tool.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Golden Spiral

APRIL 11, 2019

It’s a shame to take all of your passion and knowledge about your great product and have the sales relationship dissolve. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Ontraport

DECEMBER 16, 2019

Ontraport is the engine inside your Lamborghini, but your company needs to constantly innovate inside the technology to elevate customer success.”. They were also able to hone in on the hottest prospects, based on their actions in their campaign, and target them for special offers using Ontraport’s rules. Jeff and Stephanie Padovani.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Its mission is to deliver results by targeting its clients messages in a digital world.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Golden Spiral

APRIL 11, 2019

It’s a shame to take all of your passion and knowledge about your great product and have the sales relationship dissolve. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

ConvertKit

MARCH 25, 2019

Unlike an email sign up form, you can customize a landing page that fits any device screen. Along with optimizing your landing page for campaign traffic , you can also create a landing page for one-time events like webinars , workshops, and more. Upsell a product or service. Track interest in a product or service.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

ConvertKit

MAY 2, 2019

And unlike an email sign up form, you can customize a landing page that fits any device screen. Along with optimizing your landing page for campaign traffic , you can also create a landing page for one-time events like webinars , workshops, and more. Upsell a product or service. Track interest in a product or service.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Hubspot

APRIL 26, 2016

“People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Superniche.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28

Marketing Insider Group

AUGUST 29, 2023

Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Tutorials and how-tos. Storytelling.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Ambal's Amusings

FEBRUARY 4, 2010

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. He's taught technical and marketing communication at two universities, and given countless workshops and webinars to professional audiences. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Remember, you can segment and target those that tend to open on mobile devices.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40