Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

KoMarketing Associates

FEBRUARY 7, 2017

But what our social commerce survey makes clear is that, across platforms, brands should develop social strategies that incentivize sharing content, because that’s what gets the most traction with consumers — seeing content shared by their peers and family members.”. Should there be a more even distribution in the use of social channels?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

KoMarketing Associates

MAY 15, 2018

This could come in the form of interviews with existing customers to see what brought them through the door and also gathering data from buyers in your target industry. Step 2: Identify a Customer Success Story. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Marketing Insider Group

DECEMBER 3, 2020

This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features.

Analysis 229

Analysis Budget Programs B2B Work Management 229

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. New Mediums For Content Marketing. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

PathFactory

JULY 18, 2022

Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Only B2B

FEBRUARY 26, 2020

MQL or a marketing qualified leas is a potential lead/prospect who is more likely to convert into your customer because he has already been prepared through different methods. While researching your customers, you will learn about their major pain points and how well they relate to your solution (product). What is MQL Marketing?

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

KoMarketing Associates

MAY 23, 2017

Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Valasys

JANUARY 15, 2020

Whether or not that might be the case, using cryptocurrency in B2B payments not only provides a less expensive, faster, inexpensive & more efficient alternative to cash but also safeguards the privacy of customers while executing transactions. Blockchain is a distributed ledger technology. What is Cryptocurrency?

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Sprout Social

NOVEMBER 1, 2021

When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. We host events like this about once a quarter, with the goal of facilitating educational, informative, and entertaining discussions among peers. About Keywee.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Marketing 261

SEPTEMBER 19, 2017

It’s a marketing buzzwords that gets thrown around in marketing meetings, but there’s big truth to understanding your customers and crafting a MARKETING PERSONA. Put your pen to the paper and get answers to the following questions* (yes, write them down): What are your customer’s biggest challenges, in regards to your product or service?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. The Hinge Research Institute (HRI) has been publishing original research for over a decade. How is this relevant to marketers? Some criteria are intended to satisfy one cerebral hemisphere more than the other. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

SnapApp

NOVEMBER 13, 2018

We’re not saying that you need to speak at all the major conferences next year or publish a New York Times Best-Seller (of course, if you want to do those things, more power to you). According to the Content Marketing Institute , content marketing sees conversion rates that are 6x higher than traditional marketing efforts. Quite the opposite.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. And…what was the ROI?” Maybe it was the CEO. Or maybe it was your CMO. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. However, not all is lost nor does it have to be. Ask yourself, does your plan still make sense, given the climate of today?

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Anyword

AUGUST 23, 2018

The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. That means for publishers, the key to a strong subscriptions business can lie in increasing the speed and rate at which users register. Unsurprisingly, publishers have shifted their strategy accordingly.

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

Hubspot

NOVEMBER 29, 2021

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Conduct competitive benchmarking to see how your industry peers are faring. Businesses exist to make money. That's not a particularly shocking or controversial statement, but it still bears repeating.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

Scoop.it

AUGUST 29, 2019

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Content distribution. Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Vidyard

AUGUST 17, 2017

I test these ideas with friends and peers in the market as well as with our customers. There is a recognition that having the ability to create and publish video content no different from how you create and publish a blog post is becoming important for businesses and will be critical over the next few years. Tyler: Yeah.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Outgrow

APRIL 8, 2020

Outgrow aims at lead generation through customer engagement and value addition. As a contribution during COVID-19, Outgrow is offering 1 free custom build related to COVID-19 or for businesses suffering because of it. Top Marketing Tools To Use During The Corona Outbreak. Top 9 Marketing Tools To Use During The Pandemic.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. unparalleled importance of building trust.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Black Friday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52