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Stop making content distribution an afterthought

MKT1

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It does not mean marketing is dying. The findings?

CMO 313
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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

How is this relevant to marketers? Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. Relationships Between Research and Growth. At the event.

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B2B Content Marketing: Building a Strategy Using a Content Pillar

New North

“How many blog posts did we publish this quarter? ” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Organic Growth to Present Day. So, that’s exactly what we did. The outcome?

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The Best 2017 Networking Events for Marketers

Hubspot

Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. 2) Social Media Marketing World. Are looking to use social media to build customer loyalty and ambassadorship.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), thereby more efficiently increasing your reach and customers.