Avitage

OCTOBER 28, 2013

They are important ideas that I have developed, but not written up sufficiently for publishing. I will eventually publish the result of this request, along with how I ultimately resolve my problem. Content Publishing blog ideas blogging write blog posts' I invite you to share your ideas and suggestions with me.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

They are important ideas that I have developed, but not written up sufficiently for publishing. I will eventually publish the result of this request, along with how I ultimately resolve my problem. Content Publishing blog ideas blogging write blog posts' I invite you to share your ideas and suggestions with me. Let’s pull.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

APRIL 18, 2017

” Sales: ” we need customer stories, presentation support, videos, etc.” Marketing organizations are under considerable pressure to “publish or perish.” This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. ” Sound familiar?

Design 120

Design Content Verticals B2B Sales 120

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

OCTOBER 21, 2012

Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. Our production model will be similar to that used by publishers. This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable. The work is guided by four principles.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. Content Marketing Content Publishing content engine content factory content frameworks content operations content production Content publishing content strategy execute content marketing operations operationalize content marketing'

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. If you sell through the channel, make sure you include them in your marketing and content plans.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JUNE 13, 2012

One customer commented, “I need a constant stream of fresh content.” White papers, webinars, or any other of the Content Marketing Institute’s Content Marketing Playbook that lists 42 ways to connect with customers? Blogs have emerged as the best way to create for content marketing. Where do you focus?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. I’m immediately buying copies for my people and to use with customers. This is book for people who want or need an initial understanding of Content Marketing.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

OCTOBER 15, 2012

She is referencing the recently released IDG 2012 Customer Engagement Study report. Content Marketing Content Publishing IDG content study' One major finding is enterprise IT Decision Makers engage with an average of 10 content assets during their buying process.

Buy 120

Buy Process B2B Content 120

Avitage

MARCH 19, 2015

Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments. At the recent Content Marketing World, content ROI was a prominent topic.

Content 120

Content Vendors Custom Publishing ROI 120

Avitage

MARCH 26, 2014

Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. Content Marketing Content Publishing Tips & Techniques'

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. They then buy from us. It’s easy to.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

MARCH 6, 2013

Is the content predominantly focused on the company’s products or the customers’ problem? Assuming the content is focused on their customers’ problem does it: Effectively articulate the problem, symptoms, causes, and impacts? Are there customer […]. Provide a clear position on why a buyer should want to change?

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

MARCH 7, 2012

I make sure to read most of what Nigel Edelshain publishes and his recent blog is no exception. They should be worked on well before customer engagements begin, and simply selected and applied to each call. Her trademarked process focuses on the internal issues the customer must resolve to make a buying decision with ANY vendor.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

OCTOBER 17, 2012

There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand. But video content is becoming part of this shift. Consider webinars, enthusiastically rated high by marketers as content and lead generation tools.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Avitage

MARCH 7, 2012

At our recent SMEI breakfast we had an excellent conversation on customer — and video — interviews. As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content.

Planning 120

Planning Content Case Study Case Studies 120

Avitage

MARCH 7, 2012

The company initially applied a typical market research approach before it engaged “one of Christensen’s fellow researchers, who approached the situation by trying to deduce the ‘job’ that customers were ‘hiring’ a milkshake to do.”

Merchandising 120

Merchandising Content Comparison Demographics 120

Avitage

OCTOBER 15, 2012

She is referencing the recently released IDG 2012 Customer Engagement Study report. Content Marketing Content Publishing IDG content study' Forgive the redundancy, but Ardath Albee has another good post talking about the role of content in the b2b IT buying process. Of course all assets won’t come from one company.

Buy 120

Buy Process B2B Content 120