Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

FEBRUARY 19, 2014

In all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting. Rather than blogs being replaced by social networks, media and apps on mobile devices, successful companies will incorporate blogging into their digital marketing mix.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Contently

SEPTEMBER 8, 2016

” Now, an algorithm dictates news curation instead. In fact, in the past few years, Facebook has arguably become more of a content-sharing network than a social network. I’d argue Facebook would have actually benefitted by embracing the human element of news curation.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Biznology

JANUARY 9, 2014

Traditional PR just isn’t as effective as it used to be. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting. It’s hard to define Klout – is it a social network?

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Bluetext

APRIL 7, 2021

With rising competition from emerging platforms, such as the audio-only app Clubhouse, or viral sensation Tik Tok connecting niche interest communities, LinkedIn is debuting similar features to remain the mainstay for professional networks. Additionally, users can “Follow” these influencers rather than adding them to their personal networks.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

KoMarketing Associates

FEBRUARY 23, 2016

LinkedIn: Similar to other social networks, LinkedIn Ads offer simple targeting options like company, job title, job function, school, skills, gender, age, and location. When curating content and creating original content, prioritize your audience’s resources to mention throughout articles and link to.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Sprout Social

OCTOBER 20, 2022

That’s more organic impressions than any of our social networks could drive.”. When employees celebrate our company’s culture and share their authentic experiences, interest in Sprout ripples across their social networks. How we curate. We include our content (launch materials, blog posts, social content, etc.)

Social Media 113

Social Media Media Budget Programs Curation 113

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Biznology

MARCH 3, 2016

That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. Much of what you read on new sites today is curated from other sources on the web. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995.

PR 80

PR Media Tips Public Relations 80

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. link] [link] Lauren Gispanski "#Content is king." " Develop your #content #strategy. #PR

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hubspot

JUNE 5, 2014

Content is a key component in any marketing function, and social media is no exception. Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. A good portion of a social media manager''s role is creating and adapting content for the specific networks.

Social Media 28

Social Media Work Management Marketing Management Media 28

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.

PR 99

PR Social Media Creativity Media 99

Webbiquity

APRIL 10, 2017

Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Organize content into collections, search within your feeds, and share selected posts to major social networks.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social Media Ranks Low for Small Business.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

MARCH 23, 2017

Showcase reviews: BuzzBlogger, Cent Muruganandam, Express Writers, {grow}, Marketing Insider Group (Curation), SteamFeed. Collect and curate content from across your social networks; Paper.li ” — Maximize Social Business. ” — PR Daily. Showcase reviews: PR Daily. 2 ) Paper.li.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. . Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 6, 2011

JournalistTweets: JournalistTweets is a free site that curates tweets from journalists and allows users to filter journalists on Twitter by industry. Reporters and big-time bloggers are incredibly active on social networks, especially when gathering information for stories. Relationships Lead to Coverage.

Twitter 28

Twitter Tips Ad Building Generation 28

Sprout Social

OCTOBER 4, 2022

Encouraging employees to post about their authentic, positive experiences at your company has deep cross-departmental business benefits, like: Extending sales team networks and leads. Increasing earned media for your PR team. We’ve updated Employee Advocacy to enable video uploads as content employees can share with their networks.

Paid Content 82

Paid Content Budget Programs Branding Brand Identity 82

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

Spiralytics

NOVEMBER 20, 2023

Local brands leverage the relevance of social media influencers to Filipino consumers by launching influencer campaigns, especially during product launches and sales. TikTok videos are the most popular form of social media content in the Philippines. 90% of Filipino consumers prefer influencer accounts over brand accounts.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Onalytica B2B

APRIL 20, 2016

At the same time, the social platforms are obviously looking to monetize their platforms with an increasing number of ads, which further diminishes organic visibility. Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.”

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” — PR Daily (Automate). Showcase reviews: PR Daily (Automate), RazorSocial (Technology). PR Daily (Digital). PR Daily (Automate). 9) TweetChat.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Social Media Examiner.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” Curating content can provide the best of both.”

Optimization 100

Optimization Curation PR Public Relations 100

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Permium version includes automated content curation. 1) Storify. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Adobe Experience Cloud Blog

APRIL 10, 2018

Organic reach is on the decline due to recent changes in social network algorithms. Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

JANUARY 29, 2019

Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience.

Twitter 77

Twitter Ideal Customer Profiles Webinar Metrics SMS 77

Biznology

FEBRUARY 18, 2014

In many ways, the moment you step into an online world as curated by Google’s algorithms, you’re indeed entering a sim, stepping into a simulacrum of sorts, one of which Narcissus would be proud: the perfect reflection of your hopes, wants, needs, world-views, passions, and desires.

Google 80

Google Lead Scoring Lead Ranking Leads 80

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100