KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Marketing is not the only reason companies can get value from blogging. ” It was if someone had handed me a microphone and people across the globe started hearing what I had to say.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Social Platforms Taking a Cue from One Another . These new features are the latest of many social media shifts, as we notice a trend of social platforms taking cues from one another.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Traditional PR just isn’t as effective as it used to be. The software acts as a one-stop shop for digital influencer outreach, allowing content marketers to quickly identify, contact, and manage communications with thought leaders.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Sprout Social

OCTOBER 20, 2022

Like all social marketers, this is the social landscape our team faces. Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. That’s more organic impressions than any of our social networks could drive.”. Algorithm shifts.

Social Media 110

Social Media Media Budget Programs Curation 110

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Hubspot

JUNE 5, 2014

While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. Years after the first "Can we measure the ROI of social media?" I''ll walk you through what other skills a social media manager should have besides "drive engagement."

Social Media 28

Social Media Work Management Marketing Management Media 28

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Bravo, Clay.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.

PR 97

PR Social Media Creativity Media 97

Biznology

MARCH 3, 2016

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. This attitude sells PR short. Give me art.

PR 80

PR Media Tips Public Relations 80

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social Media Ranks Low for Small Business.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. ” — PR Daily. Showcase reviews: PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Hubspot

JULY 6, 2011

For marketers, using Twitter can be a great way to introduce yourself and your company to the media. Tweet Grader: Tweet Grader is one of HubSpot’s free marketing tools that can help you find the top Twitter users by location and also measure the online authority of a particular user. Relationships Lead to Coverage.

Twitter 28

Twitter Tips Ad Building Generation 28

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Adobe Experience Cloud Blog

APRIL 10, 2018

Organic reach is on the decline due to recent changes in social network algorithms. Listen to conversations around your brand and uncover the themes your audience talks about, where in the world your community is located, what social networks they prefer to use, who the most engaged members are and more. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment? by Social PR Chat.

PR 100

PR Tips Best Practices Press 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — PR Daily (Automate).

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

Optimization 100

Optimization Curation PR Public Relations 100

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

JANUARY 29, 2019

Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience.

Twitter 77

Twitter Ideal Customer Profiles Webinar Metrics SMS 77

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

FEBRUARY 18, 2014

I am one of those guys who grew up on the Well and the Meta Network, online communities that enforced real name anyway. Google has always gamed serendipity by serving up search results that include the people who are in your Google network, be it in your Gmail Inbox, your Contacts, your Google+, Picasa, or through any connections.

Google 80

Google Lead Scoring Lead Ranking Leads 80