Remove Curation Remove Online Marketing Remove PR Remove Social Networks
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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Content Development & Distribution.

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online. Marketing is not the only reason companies can get value from blogging. Over 400 million people view 14.4 billion pages per month.If

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Your website is wearing mom jeans and shoulder pads

Biznology

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

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Are You Growing Enough Voices

Convince & Convert

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Im Jay Baer.