Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Continue to read here. Read the full article. Adapt Or Persist?

Trends 82

Trends Planning Work Management Marketing Management 82

ANNUITAS

FEBRUARY 25, 2020

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. Don’t lose sight of the scope of your market.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Through its ability to recognize patterns and learn from past interactions, AI can create highly relevant and personalized experiences that resonate with target audiences, but the success of those outputs depends on the quality of the data fed into AI models.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Scoop.it

AUGUST 4, 2022

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. There have also been a number of more left-field changes to how content curation is being adopted to resonate better with customers in the age of the new normal.

Curation 74

Curation Brand Identity Branding Paid Search Agency 74

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Content Personalization In 2024, personalization is the key to attracting and retaining customers. The first step is to personalize by Persona, Industry, and firmographics.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Heinz Marketing

DECEMBER 22, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. This is the promise of personalized AI.

Personalization 65

Personalization B2B Eye-Tracking User-Generated Content 65

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. 5 Major Content Curation Principles for Online Retail Brands. Find a Golden Mean.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 107

Personalization Forrester Curation Act-On 107

Scoop.it

DECEMBER 1, 2020

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. The question is, then, how do you balance created vs. curated content for the best lead capture impact? How to Use Curated Content to Generate Leads. Curated content needs a different approach.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 104

Personalization Forrester Curation Act-On 104

ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. A chatbot is personable, unbiased, and informative. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Highlight how employee advocacy can enable your team to build their personal brand, showcase their expertise, and even hit their sales targets with social selling. But where should you focus your efforts?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Scoop.it

FEBRUARY 23, 2021

For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. People in different sales roles need to be curating different types of content. Sales Managers. Sales Operations Manager.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Personalized user content. Strategic content curation.

Trends 92

Trends Content Marketing Content Curation 92

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

Curation 89

Curation Marketing Automation Services Content SMS 89

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Wouldn’t it be great if you could curate all your content in one place and set the tone in advance for various channels and networks? The storyteller sets the vision, values, and agenda of an entire generation that is to come…” .

Personalization 98

Personalization Brand Identity Branding Storytelling 98

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. Tom and Tony also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.”

Aggregage 100

Aggregage Curation Aggregators B2B 100

Valasys

AUGUST 9, 2023

AI doesn’t just understand these needs; it anticipates them, paving the way for personalized journeys that forge deep connections. AI-driven automated buyer journeys are more than a trend; they’re the cornerstone of success in a world where personalization isn’t just appreciated – it’s expected.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Marketing Insider Group

APRIL 5, 2023

The potential exists for language models to be used to manipulate and exploit people’s data and personal information, such as in this recent case. Utilize Automation Tools: Automation tools can help streamline processes, such as content curation and creation. This aptitude may very well go the way of cursive writing.

Marketing AI 340

Marketing AI Lead Ranking Lead Scoring Copyright 340

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Gather business cards and personal information, then send personalized emails to ask for permission to add the recipients to your mailing list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . Personalization . Over the coming years, we can surely observe the shifts in personalization. Starbucks and Sephora are already paying focus on the personalization for lead generation.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. We love sending targeted and personalized messages, to help increase brand loyalty, generate leads, and drive conversions. Email Marketing.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Valasys

MARCH 27, 2023

From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself. As we enter 2023, new trends are emerging that are set to take the digital world by storm. But did you know that social media is constantly evolving?

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Data is key if you want personalized content marketing.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. A chatbot is personable, unbiased, and informative. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Raise Craze offers curated programs for different age groups. Just like that.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

Brightedge

MARCH 8, 2021

Following market trends on a regular basis will help your business to understand customer search behaviors and customer search intent in order to maintain or pivot strategies for maximum sales opportunities. This provides fresh insights into market trends for businesses. Using Market Insights Dashboards. Demand Landscape Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71