Scoop.it

OCTOBER 6, 2020

HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. The answer?

Curation 93

Curation Top of Funnel Content Lead Nurturing 93

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

chiefmartech

OCTOBER 26, 2020

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. Of the five trends we researched, all of them are already emerging in practice.

Trends 145

Trends Advertising Agencies Paid Search Agency Paper 145

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. BuzzFeed and Good News Network are great examples.). Tactful content curation positions you in this light. . Networking.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

illumin

MAY 21, 2024

Find out why and how you can take part in this trend. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. Why, you ask?

Cost Per Thousand 102

Cost Per Thousand Advertisements Advertising Cost per Acquisition 102

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social networking. Social shopping networks.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. Square has entered into an agreement to acquire GoParrot, a digital ordering and marketing platform for restaurants. The integration makes e-commerce more accessible and shareable.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Instagram isn’t always about having that gorgeously curated feed anymore.

Trends 91

Trends Curation Opinions Paid Search Agency 91

Martech Advisor

JANUARY 6, 2020

Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! These 5 trends will have you prepared for what's on the horizon, says, Gabriella Stano Aversa, Manager, Strategy & Planning, AdColony. 2020 is going to change the media and advertising landscape in huge ways.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Thinkers360

MAY 6, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 7 Tom Haak HR Trend Institute Contact Tom Haak Score: 43.19 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Be sure to check out the Trailblazer Networking schedule ( and bookmark it! Don’t want to go to Dreamfest alone?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Using these tools, you can easily track engagement metrics, identify trending topics, and gauge sentiment towards your brand in real time.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 96

Verticals Social Media Media Social Networks 96

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Wouldn’t it be great if you could curate all your content in one place and set the tone in advance for various channels and networks?

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment. Choose based on your time and resources How much time can you commit for social media marketing and management?

Social Media 95

Social Media Features Media Curation 95

Cintell

APRIL 30, 2019

A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. The key here is relevancy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Buffer

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. I thiiiink I'll likely do more of that on TikTok, then keep my Twitter to Marketing.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Digilant

SEPTEMBER 28, 2023

These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning. So what do today’s marketers need to know about retail media networks and how to make the most of this tremendous and fast-growing opportunity? Retail media networks serve as the engine behind retail media’s growth.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand.

Analysis 136

Analysis Marketing & Strategy Advertising Benchmark Comparison 136

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52