Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. Curating these conversations is really only a possibility with a neural network of, let’s say, smart speakers. But speaking to humans is hard.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Scoop.it

OCTOBER 1, 2020

Managing social media and creating content, after all, is a full-time job. It can be difficult to keep up with social trends because they change by the day. Two words: Content curation. Content curation is easily the answer to your social media problems. Here is why: What is Content Curation?

Curation 98

Curation Twitter Content Eye-Tracking 98

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools. The scope of tech spending came under fire in 2023 as organizations were forced to cut budgets.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Scoop.it

DECEMBER 1, 2020

Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. But where should you focus your efforts? Follow the 6-3-1 rule.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. Social Media. Social media is a fun and engaging way to connect with your target audience and build relationships on a daily basis.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Increased focus on organic content. Strategic content curation.

Trends 92

Trends Content Marketing Content Curation 92

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. As Paul summarizes this episode of his podcast: In this interview we discuss the value of aggregation and how to get value from organizing and promoting other people’s content. ” Check out the podcast page for more information.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Curate Content that Engages. Like this post? Sign up for our emails here.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Social Media 144

Social Media Research Social Marketing Media 144

Salesforce Marketing Cloud

JANUARY 25, 2022

Sixty-five percent of B2B organizations increased their investment in ecommerce last year. These are a few emerging B2B commerce trends that are here to stay. Get tips, guides, and how-tos, curated just for you. Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success.

Trends 98

Trends B2B Business Paid Search Agency 98

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Liveintent

NOVEMBER 25, 2020

It’s built upon first-party data and authenticated daily through organic connections anchored in the opt-in environment of email subscriptions. As this trend has crystalized, publishers are rethinking their relationships with advertisers to ensure their data is the foundation for their monetization strategies. Find New Audiences.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Social media posts. Data reports. Case studies.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. Social media content. What to Consider When Using Content for Your Organization. This includes blog posts, external content, best practices and tools. Competitor research and analysis.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. You’re going to be steering the ship.

Marketing AI 134

Marketing AI Social Media Trends Work Management 134

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. The shifting legal issues surrounding generative AI and data security fears have made organizations slow to adopt AI or provide AI training to their employees.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 71

Social Media Media Curation Content 71

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. For example, data collected about attendees (from Google forms, social media handles, meeting agendas, etc.)

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Buffer

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? Why does customer experience on social media matter?

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Marketing automation outside of social media can be an absolute nightmare when you’re using an unnecessarily complex platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139