B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. Each social media platform has setttings or preferences that allows you to limit or control how you receive notifications (email, text messages to your phone, etc.) and how frequently you get notifications.

Social Networks 100

Social Networks Social Media Twitter Curation 100

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Instead, you can automate the process using social media automation software and create workflows to do this automatically.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 99

Verticals Social Media Media Social Networks 99

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

FEBRUARY 7, 2023

And your internal team can curate the articles directly in Sprout. After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. Your C-suite pitch: Across industries, organic social performance has taken a hit.

Stats 91

Stats Buy Budget Programs Sales Qualified Leads 91

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Research shows customers’ native behavior includes searching, consuming content and self-educating. Curate From 3rd-party Sources.

Curation 100

Curation Sales Cycle RFP Content 100

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. Sprinkle these throughout your social media profile. Pin Your Best Content.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” We’ll curate some of the best into a new post and may feature you! They love it!

B2B 96

B2B Advertising Agencies Paid Search Agency Co-Registration 96

Scoop.it

APRIL 19, 2022

You can use SEO software to help you with site audit and keyword research. Engage on LinkedIn. LinkedIn is a platform many businesses overlook and don’t properly understand. Plenty of people join LinkedIn, have a browse around, and never really grasp how to make good use of it. Leverage Curated Content.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

Exo B2B

MARCH 17, 2021

Nowadays, we deal a lot with content marketing but also with curation of information for customers. Intelligent curation in this time of misinformation and fake news, is a must. The relevant curation of information for customers does not only act on trust. Trust lies in business. The numbers speak for themselves.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. 39% plan to spend more time on Twitter this year – the highest of any other social network. This is good.

PR 68

PR Twitter Brand Identity Branding 68

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Forrester 112

Forrester Outreach Social Networks Curation 112

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers.

Brand Identity 123

Brand Identity Branding Word of Mouth Social Media 123

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. Yet some scientists are still hesitant to use social media to build their digital professional brands. There’s no “easy button” to building your digital professional brand, but LinkedIn is a great place to start.

Brand Identity 55

Brand Identity Branding Aggregators Paper 55

Hinge Marketing

FEBRUARY 26, 2015

However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Amazingly, it also reveals that social media presence is now even more critical than client references.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

ClearVoice

JANUARY 26, 2021

The choices we seemingly make on our journey through our social network are, to put it simply, not our own. Social media users are, according to MIT professor William Uricchio , continually subjected to this phenomenon he termed “the algorithmic turn,” as they Plinko their way from one online social networking interaction to another.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

EveryoneSocial

OCTOBER 27, 2022

These feelings of inadequacy were first described by researchers Pauline Clance and Suzanne Imes in the 1970s, and 70% of people report experiencing imposter syndrome at some point during their careers. Provide social media rules and training. Check out our guide to creating social media rules for employees.

Social Media 59

Social Media Peer-to-peer Media Training 59

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Outreach 65

Outreach Forrester Social Networks Curation 65

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Curate user-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Content4Demand

FEBRUARY 9, 2021

CAGR between 2020 and 2026, according to Research and Market. Retail TouchPoints does this for its Retail Remix podcast in two different ways: We curate top takeaways from the month of episodes in a blog recap and we do standalone articles featuring top retail executives and thought leaders. Create Audiograms for Social Promo.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Sprout Social

MARCH 19, 2020

Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Encourage employees to share case studies with their networks. . More often than not, research starts with a Google search these days.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Social Media Ad Agencies 105

EveryoneSocial

OCTOBER 17, 2018

Below you’ll find the following topics covered: What is Social Selling? Social Selling Mechanics. Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? The Definition.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

EveryoneSocial

NOVEMBER 20, 2018

Only a few years ago, most businesses looked at social media has “nice-to-haves” and a place to showcase some vanity metrics. Yet, here we are a few years into the social media digital disruption and these platforms have become quite essential for companies. The Sheer Numbers of Social Media Users. Pew Research Center ).

Social Media 102

Social Media Peer-to-peer Advertising Channels Social Marketing 102

PureB2B

JUNE 7, 2016

To give you a clearer idea, here are a few channels for using content syndication to boost your blog traffic : Social Media. Social networks are everywhere, and they continue to connect both businesses and people through content sharing. Content Curation Sites. What Makes Content Syndication Worthwhile?

Traffic 62

Traffic Top of Funnel Curation Content 62

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Does blogging still make sense for your business? Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

EveryoneSocial

MARCH 23, 2017

Social selling is all about: 1) using social networks to understand your buyer, and 2) providing a truer image of yourself to your buyer. Q: If someone is just getting started in social selling, what advice do you have for them? Carly: Updating your LinkedIn profile is step one. Get to know them better.

Tips 70

Tips Ideal Customer Profiles Cold Calling Profiling 70

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

MAY 7, 2019

While a beautifully curated feed helps draw eyes, social media marketers also need to engage with their followers to form relationships that convert. 45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service. Download the Sprout Social Index.

Stats 109

Stats Social Media Social Marketing Media 109

ANNUITAS

JUNE 26, 2014

Use Twitter as your event curator -. Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. That’s the type of thing I like.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Biznology

NOVEMBER 10, 2015

And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Sprout Social

MARCH 8, 2019

To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. What is online social listening? When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest).

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98