Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. User-generated content curation: Curating and enhancing user-generated content in games.

Marketing AI 106

Marketing AI Storytelling Content Budget Programs 106

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. The third can lead to a closed and won deal.

Storytelling 69

Storytelling Curation Impressions Training 69

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Thinkers360

JUNE 2, 2024

37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21 37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21 Score: 32.21 34 Sristhi Assudani Stealth Start UP Contact Sristhi Assudani Score: 32.21 36 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? You can also curate informative content for them and add your insights. Or all of them?

Social Media 315

Social Media Social Marketing Planning Tips 315

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 57

Storytelling CMO Advertising Agencies Custom Publishing 57

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. Take on the Art of Storytelling.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

NOVEMBER 13, 2023

“Every licensing agreement leads us to creators who want to license again,” said Goodin. “One of the responsibilities we have in being a licensing layer for the internet is that we have to connect, protect and celebrate both the storyteller — the buyer — and the creator on the other side,” Goodin explained.

User-Generated Content 78

User-Generated Content Paid Search Agency Advertising Agencies Generation 78

Heinz Marketing

APRIL 27, 2022

Additionally, personal branding leads to more opportunities as you strategically separate yourself from the competition. We can have various personal qualities or interests as this helps curate our unique selves, however it’s crucial to find certain elements of your brand that relate to one another.

Personalization 113

Personalization Brand Identity Branding Peer-to-peer 113

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. With this knowledge, they lead the way in their departments, bringing strategic marketing wisdom to their businesses. Many of our Marketing Champions lead regional Trailblazer Community Groups and spearhead Community Conferences.

Class 98

Class Communities Curation Storytelling 98

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…? Think like a songwriter : Relatable storytelling is at the heart of Taylor’s countless hits.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Stevens & Tate

MAY 27, 2022

Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. Is it to increase website traffic, boost engagement rates, or generate leads? Clear objectives will guide your content planning and set the stage for impactful storytelling.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve. Deep breaths, everyone.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Lead generation. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Find Your Niche. Customer retention.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Sprout Social

AUGUST 3, 2023

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 88

Social Media Media Content Storytelling 88

Content Standard

JULY 28, 2016

These risk-taking leaders wake up to discover that their businesses have outgrown their personal capacities to know, understand, process, decide, and lead on every issue facing their companies. Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Traditionally, B2B marketing relied on account-based marketing, lead generation, and personalization to hook potential clients.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Scoop.it

SEPTEMBER 22, 2020

Use the power of storytelling. It uses interactive storytelling to convey its features and preparation of the products. Remember the Chet Holmes Pyramid while nurturing the leads. Proper nurturing of the leads with persuasive copy can get you a step closer to conversions. We all love stories. email client.

Conversion 87

Conversion Optimization Content Curation 87

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Our leading B2B contact database has the tools you need to scale your marketing efforts and grow your business.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Content Standard

DECEMBER 27, 2018

Paying attention to your engagement metrics on Facebook can help lead your measurement strategy. The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. Image attribution: Artem Bali. Instagram Launches IGTV.

Social Media 111

Social Media Social Marketing Media Planning 111

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Be a connector and focus on gaining high-quality followers. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

Martech

JANUARY 6, 2023

More importantly, as part of your personal brand, continue to share your curated insights and tips on this. They had a “figurehead” and storyteller. Over-indexing your deep and even personal research of interviewers can lead to an out-of-context situation or inappropriate behavior. Illustrate this in your interviews.

CMO 114

CMO Tips Work Management Marketing Management 114

Brightedge

MAY 16, 2021

Marketers make change by creating tension which leads to new choices. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? Which Brands Are Leading the IGTV Charge? Larger verified accounts have the ability to add videos up to 60 minutes long.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Adobe Experience Cloud Blog

APRIL 23, 2018

When it comes to epic brand experiences , REVOLVE is leading the charge. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. Sounds great for boosting exposure, right?

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. This raises your brand’s perceived value, which ultimately leads to higher brand equity. Choose what narrative you want to build and follow it through in all your communications.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Tomorrow People

NOVEMBER 16, 2018

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Lead nurturing, like lead generation, is of equal importance. Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Hubspot

JANUARY 22, 2021

Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs. The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate.

Examples 100

Examples Best Practices Landing Pages Urgency Marketing 100

Convince & Convert

DECEMBER 11, 2015

If local marketing leads do not buy into and see relevancy for their market, they’re not going to support the campaign. When curated together on the #Goodweird microsite, the content also forms into a story powered by customers. Don’t have the budget to work with YouTube influencers? Only time will tell….

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100