Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Facebook is the new hub for fans. Traditional media will be there but social media and blogging will be the major reason for the media explosion. New Media Entities are Born.

Social Media 134

Social Media Media Blogger Television marketing 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. It’s a key market for us. Click To Tweet.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Marketing Insider Group

SEPTEMBER 29, 2011

Are your marketing activities aligned to business objectives or a list of “cool” ideas? If you answered “yes” to the latter option in each question, then you might be engaging in what I call “check-the-box” marketing… You see it everywhere and might be guilty of it yourself at times.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Webinars can be pushed to YouTube or Facebook Live. Advanced chat features.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Hubspot

MAY 3, 2016

I have a website, but no one wants to advertise on it.” “I The problem is not that content creators cannot make money in digital. For example, according to the Alliance for Audited Media , digital editions represent only 3.8 percent of total circulation (paid, verified and analyzed nonpaid). Data support this.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Do you need to post more engaging content? Could your customer service be better?

Budget Programs 88

Budget Programs Tools Eye-Tracking Enterprise Management 88

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. 1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., Mine is raised right now, too.)

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

Hubspot

FEBRUARY 1, 2017

As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? Streaming media tools and devices. 3) Facebook. What were they then? 2) Netflix.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Optinmonster

APRIL 27, 2020

Ready for the worst bit of marketing advice you’ll ever hear? ” That line makes for a killer movie, but an equally awful marketing strategy. A lot of marketers spend tons of effort in learning how to promote a product effectively. For clever marketers, this is cringe-worthy. Email Marketing.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Hubspot

JUNE 3, 2016

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

ClearVoice

OCTOBER 30, 2019

From social media media marketing tips to the industry’s latest reports, we’re compiling recent news for you to review and digest in this week’s #ContentRadar. This weekly curated #ContentRadar features the latest news, trends and topics that will be beneficial to you.

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. MM: How would you describe the concept of curating content? It is not something marketers grew up doing.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. Who can you trust?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Get paid to do what you love. Do Some Basic Market Research. Starting to go a little stir crazy? Be your own boss.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Single Grain

AUGUST 15, 2023

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But are they seizing their full power? Daniel: Yeah.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. TABLE OF CONTENTS: ↓ What Is a Web3 Marketing Agency?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Scoop.it

NOVEMBER 12, 2020

When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you. Social media posts and comments. Good reputation makes other marketing and sales efforts more impactful (and vice versa).

Work Management 89

Work Management Marketing Management Business Paid Search Agency 89

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. TABLE OF CONTENTS: ↓ What Is Audio SEO? Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. Promote Your Podcast on Social Media.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Content Standard

SEPTEMBER 28, 2015

As a marketer looking from the outside in on the media industry, circulation and content pick-up looks simple. Of course, that’s not how it works, in content marketing or in the media world. Of course, that’s not how it works, in content marketing or in the media world.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Single Grain

JUNE 15, 2022

You need to constantly commit to delivering excellent experiences to your customers and producing phenomenal advertising campaigns. These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. TABLE OF CONTENTS: ↓ What Is a Reputation Management Company?

Paid Search Agency 105

Paid Search Agency Enterprise Management Work Management Marketing Management 105

ConvertKit

JUNE 10, 2021

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists.

Ad Building 69

Ad Building Landing Pages Press Template 69

Terminus

OCTOBER 3, 2023

In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss tapping into the goldmine that is social media. 25% of B2B marketers say that content on social media gets the most engagement to build brand awareness.

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. This may go without saying, but an ad-hoc marketing strategy will be less successful than one with specific and reasoned tactics. Social Media is Your Friend.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Hubspot

FEBRUARY 23, 2019

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before.

Template 78

Template Top of Funnel Planning Work Management 78

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. I paid $1.90 Click To Tweet. The result?

Marketing AI 104

Marketing AI Content Forecasting Click Rate 104

Single Grain

FEBRUARY 3, 2020

1) Tailor Your Product/Service for Your Target Market. According to a recent study by Qualifio , 83% of marketers find it challenging to personalize their campaigns for customers. But how do you determine the type and content of the loyalty scheme that works best? Get A Free Consultation. Get A Free Consultation.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

Social Media 100

Social Media Paid Content Resources Tips 100

ConvertKit

OCTOBER 1, 2021

Spotify boasts over 365 million active monthly users in 178 markets worldwide as of June 2021. Get featured on curated and algorithmic playlists. That includes its curated and algorithmic playlists. Unfortunately, you currently cannot upload your music to Spotify without using one of these paid services.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work.

Impressions 145

Impressions Paid Content Examples Content Marketing 145