article thumbnail

The impact of mobile vs desktop display advertising for your industry

Bannerflow

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. Mobile vs desktop display advertising.

article thumbnail

The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 tips to drive conversions with ads in email

Liveintent

Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. Improve performance with display ads and Dynamic Audiences Email is a unique beast. It’s also curated and intentional. As eMarketer predicts, mobile commerce should account for 43.4%

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

article thumbnail

Holiday Advertising Recommendations by Channel: Our Experts Weigh In

QuanticMind

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Tactic-wise, programmatic display pairs well with all other channels, regardless of your goals.

article thumbnail

Content Marketing Trends & Examples: March Roundup

ClearVoice

To stay up to date, you need look no further than this curated monthly update to learn about the news and topics that will be most valuable for you. In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. and Nestle SA.

Trends 109
article thumbnail

7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? 7 Benefits of CTV Advertising . And many already are. billion in 2023.