Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. So, which CTAs performed best on LinkedIn? We looked at data from $130M in ad spend to help you answer that.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.

Social Media 159

Social Media SEO Cost Per Click Media 159

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Launch Marketing

MAY 25, 2022

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? Generate Website Traffic from Social Referrals. Generating website traffic is important. What are some ways to increase social referral traffic? Download it now!

Social Media 125

Social Media Optimization Media SEO 125

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. What’s Next?

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Zoominfo

FEBRUARY 1, 2018

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Zoominfo

JULY 24, 2019

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. Making your headline 6-8 words can increase your CTR by 21%.

Statistics 94

Statistics Paid Content Stats Blogger 94

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective. Sudden changes in the news can affect what people are searching for.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

RebelMouse

JUNE 2, 2023

We have defined five levels of loyalty as the following: New Visitor: One session Returning Visitor: Two or more sessions Loyal Visitor: Three or more sessions Fans: Four or more sessions Super Fans: Five or more sessions This gives you a great insight into the amount of traffic that is returning to your site.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Oktopost

FEBRUARY 29, 2024

Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI Organization Top of Funnel B2B 62

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic. It’s a problem. But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. We help you manage your assets and upload your content to Facebook, Instagram, TikTok, LinkedIn, Twitter, and paid content adaptation. The results, measured against their benchmarks, reflected a 300% CTR improvement.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR.

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

Martech Advisor

JANUARY 8, 2020

Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Huptech Web

JANUARY 13, 2023

LinkedIn Ad Stats. For example, search advertising is great for driving targeted traffic to a website, while social media advertising can be used to increase brand awareness and engagement. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. TikTok Ad Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” OptinMonster is the best lead generation software that can help you monetize your website traffic. Social media is great for creating brand awareness, running giveaways , and driving traffic to your website. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

BOP Design

DECEMBER 17, 2019

This report shares not only which landing pages are driving traffic, but shares what pages are bringing new visitors to the website – along with the most important factor: conversions. Each social network has their own analytics platform, but here we’ll look only at LinkedIn. Then Clicks and CTR are likely important to you.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Goal: Drive More Traffic 7.2 Goal: Drive More Traffic 7.2 Total video click-through rate (CTR), also known as the play rate, or view rate, is the total views divided by the number of people who clicked. Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Brandpoint

JULY 14, 2023

Website Traffic: Utilize web analytics tools, such as Google Analytics, to track the amount of traffic driven to your website from social media platforms. This data will help you understand the effectiveness of your social media campaigns in driving website traffic.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech Advisor

APRIL 3, 2020

You can’t quickly double the number of engagements from organic traffic. A large chunk of your inbound traffic is naturally unqualified. A decade ago, buying ads for B2B meant a boost of no-conversion, useless traffic. Syndication and earned media can boost your engagements, but their scalability is also limited.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Vidyard

OCTOBER 10, 2018

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Unbounce

AUGUST 4, 2020

That means a lower cost per click and higher conversion rates when compared to sending traffic to a website. Landing pages won’t have any direct impact on the Expected CTR or Ad Relevance components of your Google Ads Quality Score, but the domain and URL you show in your ads may indirectly help or hurt your click-through rates.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

LeadSquared

NOVEMBER 22, 2019

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. But, if you wish to drive traffic then you might want to go with CPM. So, here is a list of those questions.

PPC 52

PPC Lead Ranking Planning CTR 52

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. If you can get your site to rank in the top three search results, you can be sure that you’ll get some traffic from it. Organic CTR. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. You don’t have to work hard tailoring all your posts for Facebook. Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. According to Statista , approximately 60% of the search traffic comes from smartphones. Tell us on LinkedIn , Facebook , or Twitter.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66