Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Method and Metric

APRIL 3, 2020

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Google has evolved countless times over the past several decades and like all things, failure to adapt usually means we get left behind. The controversy of zero-click searches.

SERP 69

SERP Forecasting CTR Lead Scoring 69

KoMarketing Associates

JUNE 12, 2018

Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads. 4 Ads at Bottom of SERPs. What’s coming to Google Search?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Conductor

FEBRUARY 18, 2020

The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd. Both were in keeping with Google’s preference for making January even more miserable than it already is. Google Core Algo Update and the Fearsome Featured Snippet.

De-duplication 71

De-duplication CTR SERP Comparison 71

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 63

SEO SERP CTR Click Rate 63

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. How to Optimize for Higher On-SERP Conversions.

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

JUNE 23, 2020

The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. CTR-you-ready??

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. CTR-you-ready??

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance. Where to find it: Google Search Console When to use it: Identify content and build approach. Google Analytics events.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

ClearVoice

APRIL 5, 2021

Rich snippets are Google search results with more information than a standard result. Knowledge Graph: The Knowledge Graph was sort of Google’s first foray into creating rich snippets. Enriched search results : This is Google’s term for results that are even snazzier than rich snippets. What are rich snippets?

Click Rate 71

Click Rate FAQ SERP Classified Ads 71

EMagine B2B Blog

MAY 18, 2015

The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Goodbye Queries Report. their banners ads.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Moz

FEBRUARY 20, 2019

From the measurement setup and stack toolbox, we used: Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework. UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Read more on How Google’s May 2020 Core Update Will Impact Your Business Sustainability. Write Better Headlines. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Moz

MARCH 25, 2019

Here are the industries where I’ve seen structured data being useful: Jobs/recruiting Events Beauty services. Your page’s freshness is determined by multiple factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. Internal linking (still matters).

SEO 73

SEO SERP Budget Programs Tagging 73

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Kevin Indig

MAY 8, 2023

Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Measuring the impact of SERP layout changes on organic traffic is complex. Start amplifying your content today.

Traffic 145

Traffic Organization SERP CTR 145

Go Beyond SEO

AUGUST 16, 2018

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. Click-through rate (CTR): The percentage of people who clicked on your ad.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. Click-through rate (CTR): The percentage of people who clicked on your ad.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. Click-through rate (CTR): The percentage of people who clicked on your ad.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. This information can include details on articles, local businesses, products, people, events, etc.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

APRIL 14, 2023

You can track traffic volume using tools like Google Analytics and Google Search Console. Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But what if you’re new to Google Ads strategies? How do you know which Google Ads strategy works best? Work With Us Do Google Ads Strategies Still Work?

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Unbounce

MAY 24, 2021

On any given day, Google registers an average of 3.5 Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . You need to mix up your marketing and put that content to work. . billion searches. Don’t be like Jim.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

JANUARY 10, 2024

Search Engine Optimization is the process of optimizing a website to enhance its visibility in the organic search results of search engines like Google. Platforms like Google Ads and Microsoft Ads (formerly Bing Ads) are popular for PPC campaigns, offering targeted advertising based on user queries, demographics, and other data.

PPC 52

PPC Paid Content SEO Marketing Websites 52

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. Text ads increase click-through rates (CTR) and website quality scores and decrease your cost-per-action. .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Single Grain

JANUARY 24, 2020

You must pay close attention to your backlink profiles, especially given the March 2019 Core Update , which focuses on “Google favoring websites, particularly when users are searching for sensitive YMYL keywords, that are able to provide a higher level of trust.” Organic CTR. Goal conversion and event tracking.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90