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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” What Are SERP features? So why is all this happening?

SERP 295
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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Incorporate relevant long-tail keywords into your strategy.

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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Will you use a combination of head keywords and long-tail phrases? Position and Click-Through Rate (CTR). . + Why Is Organic Traffic Valuable?

Traffic 109
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How Can I Do SEO for Free?

seo.co

Keyword research tips Embrace long tail keywords. For example, if you run a marketing blog, you might use the following anchor text options: “marketing tips,” “target market,” and “hire an agency.” Don’t get too attached to how your titles display. Google often rewrites page titles before displaying results.

SEO 52
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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. These activities involve promotion and marketing initiatives that take place outside of your website. Off-site SEO.

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5 PPC Hacks to Maximize Performance

Outbrain

What performance marketer doesn’t love a useful tip or two? Most marketers are not using it. 1: Retargeting by Long Tail Keywords. The use of emojis as a communications tool in online marketing is growing fast. Include emojis in your PPC ads to boost CTR. It is fresh. It is easy to implement. How to do it?

PPC 38
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5 essential e-commerce display advertising trends | 2020

Bannerflow

E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. To help marketing teams prepare, Bannerflow recently analysed data from 2019 and the first half of 2020.

Display 98