article thumbnail

Top Content Marketing Trends for 2020

Scoop.it

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Strategic content curation. Voice search optimized content.

Trends 93
article thumbnail

Why Your Website’s Organic Traffic Is Suffering and What You Can Do About It

Scoop.it

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use Twitter For Successful Business Marketing?

SocialPilot

With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. Gather real-time feedback and build relationships Unlike other platforms built on curated feeds and polished visuals, Twitter prioritizes real-time interaction. So why not make things easier for yourself?

Twitter 85
article thumbnail

8 social selling metrics to measure success

Sprout Social

The click-through rate (CTR) or link clicks metric is measured for content that you post. To determine CTR, you’ll need to divide it by the number of views or reach the link received. One of the benefits of Bambu is being able to curate content for your employees to share. Click-through rate.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward. It also had the highest CPC and CPL and the lowest CTR.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Why should you follow her?

article thumbnail

Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR.