Salesforce Marketing Cloud

FEBRUARY 7, 2022

If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. Leaders must ensure that service agents can provide the same level of service and personalization as customers receive from automated digital workflows.

Order 97

Order Ideal Customer Profiles Service Cross-Selling 97

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Why is personalization important for an e-commerce business? This can make the customer more likely to make a purchase, and may also increase the average order value.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Personalization makes a customer feel seen by the business and improves their shopping experience. For you, personalization can lead to more loyal customers and higher conversion rates.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization?

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

Launch Marketing

MARCH 13, 2019

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. What should teams focus on when building an upsell or cross-sell campaign? Christa: I often think of upsell and cross-sell campaigns as a low-hanging fruit.

Cross-Selling 48

Cross-Selling Campaigns Sales Cycle Paid Search Agency 48

Kevin Indig

JANUARY 3, 2023

Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. Creating and distributing online content is a big business for companies because it can lead to attention, audience building or direct sales (selling products, monetizing content on Youtube, driving sign-ups, etc.).

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Zoominfo

FEBRUARY 16, 2021

Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score. Cross-selling topic searches are on the rise, too. In 2020, many businesses have also shifted to focus on growing accounts by cross-selling new product lines.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Zoominfo

SEPTEMBER 18, 2018

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Email Confirming the Order. Order confirmation. Order cancellation. Maintain a warm and personal tone in your email content. Email Confirming the Order. Then you're already familiar with transactional emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Email Confirming the Order. Order confirmation. Order cancellation. Maintain a warm and personal tone in your email content. Email Confirming the Order. Then you're already familiar with transactional emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

AUGUST 2, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Maintain a warm and personal tone in your email content. Encourage your consumers to take the next step, whether it's seeing their order in the browser, monitoring their purchase, or following you on social media.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Buyers may place orders on their phones but still buy for their companies. Cross-selling : Offering customers related or complementary products.

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). Sales and marketing teams must collaborate in order to calculate CLV and implement retention strategies. So let’s say all of your customers (150) placed 500 orders. Divide 500 orders by 150 customers.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Tomorrow People

MAY 30, 2022

In order for this happen, you need a holistic approach. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Reevaluate your organisation’s upselling and cross-selling strategies. 8 tips for marketing to existing B2B customers. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Martech

JANUARY 11, 2024

Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance. Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies.

Purchase 87

Purchase Marketing AI Optimization Customer Satisfaction 87

Optinmonster

MARCH 22, 2023

Upselling is a simple method to increase your average order value and boost your bottom line. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling?

Examples 121

Examples Tips Cross-Selling Bundling 121

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

Martech

OCTOBER 16, 2023

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. They can be financial or contractual.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Currently, just one in five organizations effectively personalize their content at scale. There’s no room to slip up: Personalize, or else. How can you do this?

Organization 105

Organization Personalization Effectiveness Forrester 105

BenchmarkONE

DECEMBER 28, 2022

In a nutshell: the goal of upselling should be to increase the order value for the seller and create more value for the buyer. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Optinmonster

APRIL 8, 2024

With videos, it’s almost as if you’re shopping in person! Avoid using stock descriptions that lack personality. They even ordered each wallet option on a scale from the slimmest to the most fully-featured: 9. Flop Industries shows off each of its products being used in different ways, in addition to the main product images: 4.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Martech

SEPTEMBER 11, 2023

We see that companies are using ‘journey-centricity’ to acquire customers, but also to upsell, to cross-sell and to drive retention, loyalty and customer lifetime value — so really, across that entire relationship with the customer,” said de Quintanilha. The customer service for the ordering app might be managed by another entity.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Sana Commerce

FEBRUARY 6, 2024

In practical terms, this upgraded integration between MailChimp and Sana Commerce Cloud results in a more centralized approach to delivering personalized promotions and tracking their success once complete. Increase returning orders and sales volume when buyers are reminded of promotions or offered exclusive customer-specific pricing.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Optinmonster

APRIL 11, 2024

Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Result: Increase your revenue and average order value.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Tony Zambito

MAY 17, 2021

Average deal sizes increase, average revenue per account increases, and there are greater cross-selling opportunities per account. Knowledge of how they are interdependent in order to have an impact on a number of levels. 4 – Personalization Will Change and ABM Needs to Change With It. 2 – Focus on The Future of Work.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. They provide a wide range of customizable and personalized elements, including watch straps, dials, hands, logos, personalized initials, date wheels, and whatnot!

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). Sales and marketing teams must collaborate in order to calculate CLV and implement retention strategies. So let’s say all of your customers (150) placed 500 orders. Divide 500 orders by 150 customers.

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Hubspot

MAY 25, 2017

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. Personalization in Transactional Emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. The Welcome Email.

Personalization 76

Personalization Cross-Selling Click Rate Content 76

Sana Commerce

JANUARY 9, 2024

The objective reached beyond adopting a new commerce platform; it envisioned a profound transformation in how Regout Balance systems engaged with customers, processed orders, and conducted overall B2B operations. The challenge was to ensure customers had a crystal-clear understanding of each product to avoid errors in orders.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. This is a pretty mundane task that doesn’t require a person.

Marketing AI 114

Marketing AI Paid Search Agency Cross-Selling Ethics 114

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 For organizations in the furniture e-commerce industry, a mistaken or damaged order can be a costly error. The growth of furniture e-commerce has doubtlessly been accelerated by a global pandemic, and things won’t be slowing down anytime soon. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Salesforce Marketing Cloud

JULY 18, 2022

That’s why it’s essential for contact centers to connect every channel — including self-service, e-commerce, post-purchase and automation — while using data to personalize every experience. Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. What makes a sales strategy effective?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. Sound like a tall order? Allow team members to personalize their compensation structures based on individual preferences and dynamics.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69