Kevin Indig

JANUARY 3, 2023

Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva. As a (2nd order) result, content loses weight as a ranking signal.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Tomorrow People

MAY 30, 2022

In order for this happen, you need a holistic approach. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Be sure to also give them the opportunity to submit and vote on feature requests. 8 tips for marketing to existing B2B customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Email Confirming the Order. Order confirmation. Order cancellation. Email Confirming the Order. Order confirmation emails are crucial since they convince your clients that their purchase was accomplished.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Email Confirming the Order. Order confirmation. Order cancellation. Email Confirming the Order. Order confirmation emails are crucial since they convince your clients that their purchase was accomplished.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

AUGUST 2, 2021

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? When producing a transactional welcome email, keep the following points in mind: Provide a summary of your service's features and how your target audience may benefit from them. Then you're already familiar with transactional emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Buyers may place orders on their phones but still buy for their companies. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?”

Tactics 127

Tactics Work Management B2B Marketing Marketing Management 127

Zoominfo

JULY 13, 2023

Here are some examples of how we use GTM Plays during the customer renewal and expansion process: Upsell/Cross-sell Upsell and cross-sell opportunities are all about getting existing customers to buy into additional products and services that your business offers. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

SendX

DECEMBER 28, 2020

They don’t need to spend huge amounts of money on Facebook, Google, Bing ads in order to make sales. This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again. This strategy might be to cross-sell them. What about email marketing?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Optinmonster

MARCH 22, 2023

Upselling is a simple method to increase your average order value and boost your bottom line. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling?

Examples 121

Examples Tips Cross-Selling Bundling 121

SmartBrief - Marketing

MAY 19, 2024

This improves the opportunities for upselling and cross-selling and ultimately benefits the customer as well, provided the suggested products offer them genuine value. To further enhance operational efficiency, businesses can automate this process, providing stock purchasing orders that retailers simply need to sign off on.

Marketing AI 90

Marketing AI Forecasting Cross-Selling Loyalty 90

BenchmarkONE

DECEMBER 28, 2022

Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? . Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Sana Commerce

MAY 26, 2024

Unlike B2C e-commerce, where individual consumers make impulse purchases, B2B transactions typically involve larger order volumes, longer sales cycles, and complex decision-making processes. Here’s what to keep in mind: Catering complexity : 58% of B2B buyers prefer placing complex orders online.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Martech

NOVEMBER 22, 2022

Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance. Cross-channel domination.

Advertising Agencies 104

Advertising Agencies Cross-Selling Brand Identity Branding 104

Sana Commerce

JANUARY 9, 2024

The objective reached beyond adopting a new commerce platform; it envisioned a profound transformation in how Regout Balance systems engaged with customers, processed orders, and conducted overall B2B operations. The challenge was to ensure customers had a crystal-clear understanding of each product to avoid errors in orders.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Optinmonster

APRIL 8, 2024

Product Details Aside from the product description, what other details, specs, dimensions, or features can you use to make the product more attractive? They even ordered each wallet option on a scale from the slimmest to the most fully-featured: 9. You can answer the most common questions shoppers might have about your product.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

InsightSquared

OCTOBER 2, 2020

You wanted to see cross-functionally—broad and deep. Those questions (and more) are exactly what we are answering with the first all-in-one Revenue Intelligence Platform , featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting, Dashboards—and now Conversational Intelligence. . Solving their challenges.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Sana Commerce

FEBRUARY 6, 2024

The main aim is to use this integration to leverage ERP and web store data like order history and customer segments to increase returning orders and sales volume. Keep your customers engaged by automating email triggers and marketing activities like order confirmations, targeted promotional campaigns, or pop-up forms on your web store.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

Engagio

SEPTEMBER 16, 2021

With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives. But you can’t uncover those up- and cross-sell opportunities unless you’re in the know with your customers’ businesses and their priorities.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Martech

MAY 15, 2024

After the COVID years of online shopping, people expect to have product information available at a click — see the features, compare it with another brand, another product. You can’t just say, we want to buy the tool; you need to have the right training, the right resources in order to utilize the tools in the right way.

Marketing AI 103

Marketing AI Advertising Agencies Paid Search Agency Startups 103

Optinmonster

APRIL 11, 2024

Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. Result: Increase your revenue and average order value.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Heinz Marketing

MAY 20, 2022

In this scenario, product users are maybe presented with a new feature or exposed to a new subscription level while they’re actively leveraging the product. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.

Cross-Selling 110

Cross-Selling Work Management Marketing Management Lead Ranking 110

InsightSquared

AUGUST 14, 2019

Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. In 2019, artificial intelligence (AI) is prevalent in our everyday lives.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Hubspot

DECEMBER 13, 2023

Demo Call In a demo call, you provide a detailed demonstration of your product or service to showcase its features and benefits. For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships.

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Stevens & Tate

JUNE 17, 2022

You will need to use analytics in order to look at a variety of different metrics that will reveal behavioral data. This will allow you to provide more custom cross-links for related content. This will make it easier for you to send targeted offers and identify cross-selling opportunities. Email opens. Product usage.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Each of them features nuances, but they share the end goal of increasing the total addressable market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. Sound like a tall order?

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 For organizations in the furniture e-commerce industry, a mistaken or damaged order can be a costly error. The growth of furniture e-commerce has doubtlessly been accelerated by a global pandemic, and things won’t be slowing down anytime soon. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Marketing Insider Group

JULY 20, 2021

It costs more than a good down payment on a new home, but it has top-of-the-line features inside and out. But it doesn’t really tell you much about each student, and even their height order can’t totally be trusted. In fact, if you took the time to line up these same students in a few months, the order might be different.

Pricing 355

Pricing Price B2B Buyer Personas 355

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

TrustRadius Marketing

FEBRUARY 28, 2020

It is easy to get lost in the abundance of information that comes with identifying and understanding the most important contact center software features. Some features may appear very similar to others, while others may appear highly complex and unclear. Dozens of features make up a strong contact-center solution.

Work Management 52

Work Management Marketing Management Contacts Software 52

Webbiquity

APRIL 30, 2020

With special visual features, Instagram is a perfect choice for social media marketing, especially during lockdowns. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Instagram offers unique features for video marketing. billion active users.

Tools 237

Tools Social Media Social Networks Work Management 237

Optinmonster

MAY 14, 2024

For instance, this can include defective products that the original manufacturers have permanently recalled or products that you can’t sell anymore due to new government laws. You can use TrustPulse’s smart targeting features to show shoppers on your out-of-stock pages that other shoppers are purchasing a related product.

eCommerce 65

eCommerce Work Management Marketing Management Lead Scoring 65

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. However, I was happy to see that a human took our order. In your inbox.

Marketing AI 117

Marketing AI Paid Search Agency Cross-Selling Ethics 117