Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Let me share with you some examples of how “must keep” accounts were protected and how “must grow” accounts were expanded by aligning sales, marketing, and customer success teams. For example… 1.

Ideal Customer Profiles 326

Ideal Customer Profiles Work Management Planning Paid Search Agency 326

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. For example, you might start with a close look at company-wide spending. For example, is your website content still valuable and on-target for your prospects and current clients? Create a Framework.

Efficiency 312

Efficiency Paid Search Agency Companies B2B 312

SendX

MARCH 3, 2021

Let’s look at another example to help illustrate this point further. Source: Propelplm This turns your one-time customers into repeat business through upselling and cross-selling — and we all know how cost-efficient returning customers can be. For this industry in particular, a no-reply email would be worse than it already is.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm. The B2B Marketer’s Field Guide To Customer Engagement.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. For example, a claim about being “first” or the “most innovative” may be backed up by the number of patents granted. Image credit: Noah Näf on Unsplash. Media Quotes (Carefully).

Ideal Customer Profiles 355

Ideal Customer Profiles Brand Identity Branding Differentiation 355

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is an example of cross-selling?

Examples 136

Examples Tips Cross-Selling Bundling 136

Webbiquity

SEPTEMBER 13, 2022

Basic examples can include email and various office tools or apps that users can access so long as they keep paying for them. This is a very different business model from selling one-time purchases to customers, as noted above. Do you have leads flat out telling you that they aren’t in a position to become subscribers?

Lead Ranking 55

Lead Ranking Business Cross-Selling Sales Cycle 55

SendX

MAY 28, 2020

The 4 major stages a subscriber moves through are: Awareness : Once someone subscribes to your list, they have already crossed this stage. This is when you can position your services or products as a solution. Be crystal clear about what you are selling & what it does for the customers.

Top of Funnel 195

Top of Funnel Marketing Funnels Email Marketing Ad Building 195

Webbiquity

JANUARY 15, 2019

Exploring cross-promotion with businesses operating in different, but related, sectors. With almost everyone now carrying around a smartphone around in their pocket or purse, business owners are able to offer a consistent, positive customer experience across various formats and devices: a.k.a., an omnichannel marketing experience.

Small Business Marketing 253

Small Business Marketing Enterprise Management Tips Business 253

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. 13 eCommerce Personalization Examples. Upsell, Cross-sell, & Downsell at (& after) Checkout.

eCommerce 123

eCommerce Personalization Examples Cross-Selling 123

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Marketing Insider Group

JANUARY 11, 2023

Make the most of your marketing efforts and positively impact the growth of your business by focusing on the most important B2B marketing trends in 2023. Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell.

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. But what kind of data?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Here’s an example: Awareness. The size of deals.

Sales Cycle 246

Sales Cycle Practices Buyer Personas Marketing Automation Services 246

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

FEBRUARY 21, 2024

In this article, we share real-world sales performance review examples that can help you learn how to foster a culture of transparency, alignment, and growth. We’ll share some valuable sales performance review examples later so you can see this in practice. This reinforcement sets a positive tone for the discussion that follows.

Sales Management 105

Sales Management Examples Top of Funnel Tips 105

Act-On

APRIL 10, 2024

For example: Junior employee downloaded an introductory guide to your general area of expertise? Once a lead crosses a predetermined threshold, they become a marketing-qualified lead (MQL) and your automation software hands them off to sales for one-on-one conversations. We’ll use them as examples again.)

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Act-On

MAY 21, 2024

For example, “Thank you for signing up with Act-On” or “Welcome to Act-On!” Provide helpful resources Consider providing links to your most helpful resources, such as your knowledge base , support site, community, or login portal (here’s an example of webinar resources we might include). WELCOME TO ACT-ON, JENNIFER!

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Zoominfo

NOVEMBER 20, 2018

78% plan to adapt or increase their use of cross-channel attribution. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Do you have any case studies?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Act-On

OCTOBER 2, 2023

Marketing Automation Examples for Financial Services Marketing automation tools can help you create unique, tailored brand experiences that nurture customer engagement, no matter the size of your team. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Optinmonster

AUGUST 12, 2020

Are you looking for A/B testing examples that you can use to boost conversions on your site? That’s why, in today’s article, we’re going to look at 60 A/B testing examples that you can start using today. One example is from a marketing company called Logic Inbound. Why You Need to A/B Test Your Campaigns.

Conversion 140

Conversion Examples Conversion Rate Opt-out 140

Zoominfo

MAY 1, 2020

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Take a look through their company website and identify the following: What are they selling? First, the easy stuff.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

Marketing Insider Group

FEBRUARY 3, 2022

For example, many small businesses and high flying SaaS companies want to acquire new customers and achieve predictable growth rates. My college professors taught me all about “the 4 Ps” of marketing—product (what you sell), price (how much is it), place (where do you sell it), and promotion (discounts and other offers).

Paid Content 268

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 268

Vision Edge Marketing

SEPTEMBER 19, 2023

With a customer-centric approach at the forefront, companies can position themselves as trusted partners, adapt to evolving customer demands, and solidify their market position in an increasingly competitive business landscape. Plus, positive customer reviews impact future business.

Enterprise Management 230

Enterprise Management Allocation Customer Satisfaction Lead Ranking 230

Act-On

DECEMBER 17, 2024

B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Customers interact in both sectors, and their expectations cross-pollinate between the two.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Optinmonster

JULY 22, 2021

That’s why, in today’s post, we’re going to give you 41 value proposition examples you can use to create your own. 41 Value Proposition Examples. Now that we have a basic idea of what value propositions are, let’s look at 41 examples you can start using today! 41 Value Proposition Examples.

Lead Ranking 119

Lead Ranking Lead Scoring Work Management Examples 119

Webbiquity

NOVEMBER 30, 2021

For example, an affiliate blogger could post a photo of somebody running, and tag their sweatpants tagged with one URL, their shoes with another, and perhaps their earbuds with another; they can link to several destinations within that one photo, as described in this video and illustrated in the photos below. The Takeaways.

Analytics 277

Analytics Advertising Agencies Tagging Paid Search Agency 277

Tomorrow People

MAY 30, 2022

To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Lastly, it should produce valuable clues about your customers—regardless of whether the result is positive or negative. Reevaluate your organisation’s upselling and cross-selling strategies.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The days of selling to “the decision maker” are largely over. It’s the foundation, after all. What about the buyer?

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

markempa

SEPTEMBER 13, 2017

Because you’re helping to encourage and motivate happy customers to speak about you positively to others. For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important.

Eloqua 322

Eloqua Work Management Marketing Management Paid Search Agency 322

Contently

FEBRUARY 2, 2021

When it comes to content marketing, Tsuchida stresses that she’s not directly selling the product. “I’m still selling, but it’s not an ad.” That means I tend to hire copywriters with diverse industry experience who can cross-pollinate ideas. .” Photo by Yao Hu on Unsplash.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Vision Edge Marketing

JANUARY 30, 2024

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This ensures that your products and services remain relevant and competitive in the market.

Work Management 219

Work Management Marketing Management Marketing & Strategy Planning 219

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

AUGUST 19, 2024

Now is the time to position yourself as a promising answer to their issues. Positioning Your B2B Marketing Funnel for More Sales: Seven Strategies to Use With the increasing complexity of the B2B buyer journey, your marketing team will require a comprehensive plan to boost sales.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Webbiquity

MARCH 29, 2022

This knowledge can help you with your brand positioning on Quora. And when you see how your competitors are promoting their affiliate products , you can glean which products sell the best for them. For example, if you are an expert at providing CRM software information, mention that in your Quora profile.

Promotion 310

Promotion Marketing AI Work Management Marketing Management 310