Act-On

MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 187

Marketing Automation Services Budget Programs Generation Cross-Selling 187

LeanData

DECEMBER 29, 2022

But, a change in how business was conducted required new processes and, often, new selling tools. After adding overlapping investments in revenue tech stack tools during the pandemic, revenue teams now must consolidate their tools in order to become more efficient growth machines. Efficiency is great, but effectiveness comes first.

Efficiency 52

Efficiency Work Management Marketing Management Marketing Analytics Tools 52

Webbiquity

AUGUST 8, 2023

Buyers are more open to upselling and cross-selling from vendors they know and trust: the priority placed on prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Buyers are most focused on efficiency than growth, are even more risk-averse than usual. Online ads are having more of an impact.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

SalesIntel

JANUARY 24, 2024

One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Hubspot

APRIL 1, 2020

They're all outrageously efficient. Jellyfish are the most efficient swimmers in the ocean. The Dyson AM09 Fan Heater was one of the results that came up when I searched "most efficient space heater" on Google. We want efficiency out of just about everything — it's not specific to sea creatures, space heaters, or quarterbacks.

Efficiency 68

Efficiency Cross-Selling Buyer's Journey Sales Qualified Leads 68

SmartBug Media

SEPTEMBER 24, 2020

We’re compiling a few of our team’s favorite INBOUND 2020 sessions around sales and marketing alignment, sales culture, and team efficiency to help you not just align your teams but also succeed in your leadership skills. Remember, a sales leader needs to communicate constantly and harness a customer-first sales spirit to truly be efficient.

Ideal Customer Profiles 105

Ideal Customer Profiles Efficiency Lead Ranking B2B Thought Leadership 105

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Wasted Resources When sales and marketing teams operate independently, they may duplicate efforts or invest resources in campaigns that aren’t synergistic.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Are you retaining more of your customers, and equally important, are you cross-selling more relevant products and services? The size of deals. Retention rates.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

SendX

MARCH 30, 2020

Effective and Efficient You have heard it n times and I will repeat it n+1th time: emails are an efficient and effective channel of marketing, whatever your industry is. Cross-sells and Upgrades Once someone has purchased a high-priced commodity like a car from you, they are more likely to buy other related things from you.

Email Marketing 197

Email Marketing Planning Cross-Selling Work Management 197

Vision Edge Marketing

OCTOBER 10, 2023

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 231

Process Optimization Work Management Marketing Management 231

Madison Logic

APRIL 25, 2024

Evaluating customer engagement and health helps to alert customer success and sales that there’s potential interest for cross-selling or upselling. Data provides deeper insight into creating content, then matching content with marketing channels to surround buyer groups that are interested in cross-sell or upsell opportunities.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Ignite

FEBRUARY 1, 2024

Strong sales and marketing departments are a must for any company to sell efficiently and drive real results. Sales enablement is a vital function that ensures this effective cross-team communication. But the key is that these two departments are aligned and sharing information.

Cross-Selling 62

Cross-Selling Efficiency Marketing Prospects Effectiveness 62

Zoominfo

JULY 13, 2023

Our team uses GTM Plays , which are a collection of playbooks to help drive efficiency at every stage of the customer journey. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. From there, you can develop tactics based on those insights.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Martech

APRIL 9, 2024

Increase efficiency : The new integrations help you deliver the right message to the right person at the right time. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Act-On

APRIL 10, 2024

Once a lead crosses a predetermined threshold, they become a marketing-qualified lead (MQL) and your automation software hands them off to sales for one-on-one conversations. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations. Keep Debbie and Tyson in mind.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Tomorrow People

MAY 30, 2022

This often leads to indecision and inaction within your organisation—two things that inhibit your company’s ability to strategise efficiently and effectively. Reevaluate your organisation’s upselling and cross-selling strategies. These customers are the most open to cross-selling and upselling opportunities.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 124

Tactics Work Management B2B Marketing Marketing Management 124

Rev

OCTOBER 25, 2023

These metrics provide specific insights into the performance and efficiency of different processes within the RevOps function. By optimizing customer acquisition strategies, RevOps teams can ensure efficient resource allocation and maximize ROI. #4 It helps them identify bottlenecks and optimize the sales process.

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 89

Purchase Marketing AI Optimization Customer Satisfaction 89

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. To build efficiency, we must start by tapping into our existing customer bases. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 94

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 94

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 99

Marketing Automation Services Work Management Lead Scoring Lead Ranking 99

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Lead Forensics

APRIL 16, 2024

Doodle: Another popular scheduling tool that allows for quick and efficient meeting booking. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Vision Edge Marketing

JUNE 6, 2023

Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Building cross-functional teams is a good way for CGOs to facilitate collaboration. Nordstrom has streamlined its processes to ensure that they are efficient and effective.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Sana Commerce

FEBRUARY 19, 2023

It does not tempt customers to add more items to their order through cross-selling or upselling either. In other words, a web store can tempt customers to engage in cross-selling and upselling, increasing conversions. Where does B2B e-commerce come into play? For this, EDI is often used.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Optinmonster

APRIL 11, 2024

Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. Then, trigger a tailored OptinMonster popup that aligns with their interests.

Automation 86

Automation Marketing Websites Work Management Conversion 86

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. This will not only help to maintain alignment with organizational goals but also drive sustained sales performance.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Certain e-commerce platforms will also enable you to consolidate offline and online purchasing history to target customers with tailored promotional messaging, incentivizing upsell and cross-sell further. #3- billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Conversica

AUGUST 16, 2022

Using Conversica’s AI Assistants to automate the follow-up on Gainsight data enables Customer Success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion.”. Obtaining customer referrals. conversica@msrcommunications.com.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Sana Commerce

FEBRUARY 29, 2024

Is your operation optimized for peak efficiency? Dive into our session to discover if your B2B e-commerce solution truly measures up: Is your solution enabling you to seamlessly navigate complex online transactions? Are you effectively enhancing your customer’s digital journey? See real solutions in action. Discover market insights.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Martech

JANUARY 25, 2023

Internal communication improvements for team efficiency and centralization Managers can make sure the most important information is stored on the HubSpot records for contacts, companies, deals and tickets by using the new feature to convert Slack messages to Notes. Offline events data association is not supported.

Ad Frequency 103

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 103

Sana Commerce

JANUARY 9, 2024

Faced with the intricacies of meeting specific customer needs, they sought innovative approaches to enhance operational efficiency. Guided by the strategic efforts outlined in the Sana Success Track, they set out to redefine their digital presence and operational efficiency.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52