Crafting Cart Abandonment Emails that Work
Adobe Experience Cloud Blog
OCTOBER 12, 2017
Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action.
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