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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Under what conditions?

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. That's odd; people ask me those questions all the time. Here are my current answers.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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How HubSpot found the right sports sponsorship partner

Martech

Wambach pointed out that when women soccer players finish their careers they do so with no retirement plan and little to live on — which is the exact opposite of the conditions for male players. Uhrman said the team intends to take advantage of all the ways HubSpot can help the organization, especially with CRM and marketing.

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

It: Allows your business to increase revenue and profitability, which is crucial for long-term success. The 7 Best Mountaineering Tips to Scale Confidently Climbing is fraught with obstacles, including treacherous terrain riddled with competitive predators, unexpected market and economic conditions, and team exhaustion.