The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

SmartBug Media

JUNE 2, 2022

Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Privacy Policy. Use a call to action!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

APRIL 25, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Test spam filters. Spam filter testing tools can give you visibility on any potential spam hurdles your email marketing campaign may face — before they become a problem. Email deliverability.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Martech

JANUARY 26, 2023

Or is there an additional spam-control fee? How does the platform’s speech analytics help us score calls and feed the call data into our CRM, ESP or other martech systems? Call data privacy Which data privacy regulations does the platform comply with? Can we customize outcomes to our business needs? Get MarTech!

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M. Kelly Hoey J Kelly Hoey Contact J. Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Digital B2B Marketing

AUGUST 14, 2012

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. The possibilities are endless.

CRM 100

CRM Advertisements Advertising Tactics 100

Martech

MARCH 9, 2022

Or is there an additional spam-control fee? How does the platform’s speech analytics help us score calls and feed the call data into our CRM, ESP or other martech systems? Call data privacy. Which data privacy regulations does the platform comply with? Can we customize outcomes to our business needs? Speech analytics.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Thinkers360

APRIL 20, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Blue Flame Thinking

SEPTEMBER 25, 2023

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. Tools like ConvertKit offer a streamlined email builder.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. While not issuing any blanket statements on AI as a tool, the company has said that use of automation tools to create content intended to game search rankings violates its spam policies.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Marketing Graham

OCTOBER 20, 2020

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. Setting up your CRM for email. Individual vs Corporate emails. It depends.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Thinkers360

MARCH 1, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Hubspot

SEPTEMBER 9, 2020

While B2C companies could easily launch an ad for a product and see ROI roll in, the platform has also enabled B2B companies aiming to sell higher-priced offerings to connect their CRM and generate leads via lead ads or landing pages. This could cause your messages to get marked as spam.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. CASL is Canada’s Anti-Spam Law. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Vision6

NOVEMBER 12, 2020

KAT’S KEY TAKEAWAY: CRM + CHAT = PERSONALISED, HELPFUL, AUTHENTIC CONVERSATIONS AT SCALE. Data Privacy Landscape 2020: What Marketers Need to Know to Stay Compliant. It’s been a time of exciting change in the data privacy landscape. Earn My Attention: How to Create Content That Your Customers Want to See. What to do.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

BenchmarkONE

MARCH 31, 2022

Leah Lloyd, Senior Director, CRM, and Email at Tinuiti advises marketers to hone in on first-data strategy. She posits, “creating a first-party data strategy is a great way to prepare for these new privacy measures.”. Hubspot offers a free CRM, but that’s not where the email marketing power resides. Paid plans start at $29/mo.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Thinkers360

MARCH 8, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? To avoid spamming customers, promotional SMS requires explicit opt-in from the customer and is governed by strict rules and regulations.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Optinmonster

MARCH 13, 2023

This is where you can send the information from your form to an email service provider (ESP), customer relationship management software (CRM), or straight to your inbox. Each field on your form needs to be mapped to a field in your ESP or CRM. You can map your fields in Monster Leads just like you would for an ESP or CRM.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Lake One

APRIL 18, 2023

First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. With the HubSpot CRM, you can collect this information in a responsible, privacy-focused way and then deploy your ad strategies with companies like Google or LinkedIn.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Litmus

MAY 26, 2021

Use the data you’re already collecting in your customer relationship management (CRM) tool to make emails hyper-relevant to your audience. What data do you have stored in your CRM that you can use? Personalize the automated emails that are triggered using data from your CRM to ensure the content is relevant and targeted.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

eDataSource

JULY 30, 2019

Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet. Confirmed Opt In - an email address verification method.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. The California Consumer Privacy Act (CCPA) followed 20 years later. How Can I Use CRM Systems for GDPR Compliance? Organize user data for easy access. Manage consent. Manage consent.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Thinkers360

MARCH 16, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

FEBRUARY 16, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 15, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Lake One

JUNE 6, 2023

First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. With the HubSpot CRM, you can collect this information in a responsible, privacy-focused way and then deploy your ad strategies with companies like Google or LinkedIn.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Thinkers360

FEBRUARY 23, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

LiveRamp

DECEMBER 13, 2018

Location done right can help customers incorporate brands into their lives; done poorly, it can be the worst kind of shotgun-approach spam that could alienate consumers. Marketers can—and should—extend the insights they derive from mobile and apply them to their omnichannel strategy in a privacy-conscious manner.

Personalization 40

Personalization Mobile Advertising Privacy Advertising Agencies 40