Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Capstone Insights

MARCH 13, 2018

How do you actually mechanize a contacts-only approach to CRM? Ideally, it’s from the start on the first day you activate your CRM. of us, don’t have an opportunity to set up a new CRM from scratch without legacy data. Most of us, all right, pretty much 99.8% They will put this post in context. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. net new prospects”). And that’s pretty much it. The system has some other advantages.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Business: CRM. Lead Generation. . Are you planning to test?

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

MAY 4, 2010

It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? CRM Integration. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? CRM Integration. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Buying Signals” draws on Twitter only. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 4, 2010

These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Contacts are rescored nightly.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

xiQ

SEPTEMBER 19, 2016

xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Secondly: measurement. HS) Thanks Daniel!

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

xiQ

SEPTEMBER 19, 2016

xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

AUGUST 20, 2013

Today’s question of the day: What is CRM? If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM? CRM in the Cloud. Crazy Red Monkey?

Work Management 28

Work Management CRM FAQ Marketing Management 28

Vidyard

OCTOBER 14, 2014

With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Share your opinion in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Vidyard

JULY 17, 2015

They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Customer Experience Matrix

JUNE 2, 2009

CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. These can be loaded into sales and CRM systems to make them easily accessible. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. DemandGen Report on Twitter: @DG_Report. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Vidyard

JULY 17, 2015

They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social? Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 4, 2009

There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly.

Social Media 100

Social Media ROI Media Leads 100

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50