Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

Marketing AI 120

Marketing AI Marketing Management Lock-In CRM 120

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Thinkers360

MARCH 31, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

DiscoverOrg

NOVEMBER 14, 2018

Besides ensuring that your existing customers are a long-term fit, the ICP also tells your teams what resources are needed to keep them feeling valued, supported, and part of your community once all of the new customer activities subside. Export opportunity data from your CRM and append account information as needed. How do you rally?

Ideal Customer Profiles 153

Ideal Customer Profiles Profiling Allocation Lead Scoring 153

Hubspot

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. Quickly growing businesses require more sophisticated automation to ensure operational efficiency, proper distribution of leads among their sales team, and to make sure no leads slip through cracks. What is lead routing?

Lead Ranking 70

Lead Ranking Lead Scoring Sales Qualified Leads Enterprise Management 70

Salesforce Marketing Cloud

NOVEMBER 11, 2022

Women in financial services are playing a key role in the industry’s future, driving innovation and leading the way into a more digital presence. Carter leads client relationships with issuers, retailers, manufacturers and more. Watch the episode. Also, don’t dismiss the importance of male advocacy.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Zoominfo

OCTOBER 5, 2021

Besides ensuring that your existing customers are a good long-term fit, the ICP framework also helps new customers feel valued, supported, and part of your community long after the sale. An ICP is a combination of firmographic and behavioral characteristics that define an organization’s most valuable customers. How to Create an ICP 1.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Salesforce Marketing Cloud

FEBRUARY 14, 2024

According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. Are your service agents drowning in mundane daily tasks? If you’re thinking, Great! What are the decision points?

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Lake One

OCTOBER 13, 2023

When you combine the resources of your entire organization and give them the same allure as a “ mom and pop ” shop, your brand identity and client loyalty will surely skyrocket. If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Every move counts, and one wrong step can lead to checkmate.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Generating leads and driving conversions. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

AUGUST 19, 2021

In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data. OperationsOS is trusted by world-class teams as the DaaS solution designed specifically for enterprise data and operations teams at growing organizations. Data is the foundation of business in the 21st century.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

SmartBug Media

MARCH 6, 2024

Data is siloed, limiting its value. Data silos are a problem for any organization, and 81 percent of survey respondents from the benchmark report said silos were hindering digital transformation. Connecting systems in the digital world is a top priority for businesses. In these scenarios, a custom integration is the solution.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

The Marketing Blender

NOVEMBER 11, 2019

Examples can be as complex as lead generation campaigns and email nurture campaigns, or as simple as scheduling social media posts in advance. In addition to this increased productivity, there are also intangible benefits like positive effects on creativity, well-being, and company culture. Generate more and better leads. .

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Salesforce Marketing Cloud

JUNE 14, 2023

Shifting your focus to offering value and solutions is the way forward. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Let’s face it: Hard sells and flashy demos can be effective ways to close. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? How to Know When to Follow Up With Your Leads. Manufacturing.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Salesforce Marketing Cloud

NOVEMBER 9, 2023

We’ve organized this reference guide by the top questions sales teams have about the sales forecasting process, based on our internal conversations and more than 20 years of experience developing sales solutions. And how do CRM systems forecast revenue? How is forecasting better with CRM vs. other methods?

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

Zoominfo

JUNE 28, 2023

It’s the day of a new product launch. In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. GTM strategies also help with maximizing customer lifetime value (CLV).

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Salesforce Marketing Cloud

DECEMBER 14, 2023

If you do it right, you’ll reap the rewards of connecting your sales reps to high-value opportunities at the right time. But there’s a more complex layer to it; sales route planning is also about prioritizing which prospects to connect with first, based on their potential sales or business value.

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Madison Logic

MARCH 23, 2023

By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Why ML Insights? Lock up your data!

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Lake One

MARCH 24, 2020

Over the last decade, lead generation for manufacturers and industrial organizations has transformed. As the modern economy evolves – manufacturers and industrial firms may find themselves wondering how to get more sales opportunities in a quickly changing sales and marketing environment. It serves two purposes.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Every move counts, and one wrong step can lead to checkmate.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. How frustrating. Here’s everything you need to know.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Here is their story. Our Guests.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Lake One

JULY 29, 2020

For manufacturers, the complexities of product and channel only compound the challenges. So should manufacturers looking to build a modern sales and marketing machine just give up? In talking with manufacturers I hear commonality in their challenges. In talking with manufacturers I hear commonality in their challenges.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. billion by 2030.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Lake One

APRIL 7, 2023

From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, Instead, a modern CRM like HubSpot Sales Hub can free your people resources to focus on high-value work. You wouldn’t be alone.

Hubspot 54

Hubspot Marketing Strategy Marketing & Strategy Work Management 54

Computer Market Research

SEPTEMBER 29, 2017

Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance. Fixed Cost MDF Program : A Manufacturer will give one of their customers $8000 dollars per quarter for marketing; this is not measured against POS performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Lake One

APRIL 7, 2023

From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, Instead, a modern CRM like HubSpot Sales Hub can free your people resources to focus on high-value work. You wouldn’t be alone.

Hubspot 52

Hubspot Marketing Strategy Marketing & Strategy Work Management 52

Adobe Experience Cloud Blog

AUGUST 2, 2017

How do you convey value propositions that are deeper than ROI? I lead an organization and team that works with healthcare marketers to help them transform to become essential to their organization’s revenue program. The effect of working in silos within highly matrixed, complex organizations. It’s that simple.

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Identify High-Value Prospects B. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52