Trending Sources

Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. –  Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy.  They might forgo the time-intensive personal exchanges on Facebook for the seeming professional decorum associated with Google+ shares.  TOPIC: Social Media Privacy.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].

Facebook Flirts with Big Data

Manhattan Marketing Maven

Facebook has to build a better case for ad sales. The good news is that this will extend classic direct marketing targeting and segmentation to Facebook and provide marketers with all kinds of inventive ways to target campaigns and allocate budgets. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  Or does Facebook create interest, awareness, preference and loyalty among people who haven’t already opted-in to the brand? 

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). In vertical competition, Adobe competes with Facebook, and Google Search competes with Apple iPhones. billion.

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The Age of Personalization. Strategy

6 Things to Update Before Starting Your Next Job Search

Hubspot

Facebook. Consider updating privacy settings to make sure only the posts you want public can be seen by potential interviewers. First, see what your profile looks to people who aren't Facebook friends with you (and people with varying degrees of friendship) using Facebook's "View as" feature. Starting a job search is a daunting task. Not so fast, my friend. Be sincere.

8 Personalization Trends That Are Reinventing the Buyer's Journey

Hubspot

Coincidentally, they’re also raising a lot of questions, not only about how they impact the shopping experience, but also how they flirt with privacy and security. Marketers can set specific parameters to guide the process, and integrate CRM data to deliver an even greater level of personalization. But we’ll get to that …. This has given rise to demand generation.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. in August 2006.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Or do I interpret this wrong? Expect more now.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

One great example of a social roadmap is the Altimeter Group’s Social CRM: The New Rules of Relationship Management. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Or Does It? 5.

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B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Apps can range from $10K to $300+K depending on the complexity of the app, number of platforms on which it will operate (iPhone, Android or Blackberry) and interface with other platforms or systems such as a CRM sytem, Facebook, Twitter, etc.  Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. reasing brand engagement. A Thanks!

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Privacy. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business. Privacy Policy. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

This year’s DMA conference looks to go beyond “traditional” marketing initiatives, exploring topics like crowdsourcing, data analytics, and data privacy. Dreamforce is the last event of the year we have on our radar (thus far) but could certainly be critical, since CRM powers so much in the B2B marketing space. The Conversion Conference. Content Marketing World.

Range 22

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. In the new world of marketing, the rules are changing every day.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Read the full version here.

Let the 2008 Trend Lists Begin

PR Meets Marketing

Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. Will news be broken via Facebook or other similar tool, that will be interesting to see.  . 3.        Long Tail PR : Chris Anderson described the concept of the Long Tail and Now Is Gone did a great review of this for PR.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. By knowing the right assets to offer, this will help convert more website visitors into qualified leads.

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

Social CRM products like Nimble will be huge in helping them to manage these relationships, track their results, and maximize their return from these efforts. Cisco sends a 140,000 email blast to LinkedIn executive users. Businesses are slowly beginning to realize that social media needs to be an enterprise-wide initiative as it starts to permeate every aspect of their organization.

B2B 20

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. brand personalities Facebook and Twitter users hate by iMedia Connection.

Tools 41

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. CRM Systems. Privacy Policy | Contact Us. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Job Board.

URL 15

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

emails which send just the “right&# piece of information to the prospect to help move him or her to the next stage of their buying cycle. 4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

B2B 26

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. Social Facebook. Privacy Policy. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Events.

OMG: F**K, Sh*T, or Worse in Your Corporate Social Media

Modern B2B Marketing

However, at night, she talks about her soap opera-esque life on her public Facebook page.  If unprofessional online behavior becomes a problem on your team, offer training on privacy controls and b2b social media best practices.  That said, be prepared with an explanation for your CEO when he notices you are following @SEXY-CRM-GRL or @NAKED-IT-EXPERT (just examples). .

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# Not all leads are created equal. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Comments are closed.

CPC 8

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

ExoPoirier : hubspot and Sugar CRM tightly integrated @andrewspoeth : I’ve mostly used Marketo. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This is a summary adapted from the complete transcript and if you want to read the full version then you can just drop by here. Random messaging does not work. High trust = low risk.

Open Questions About the Open Graph

Manhattan Marketing Maven

Facebook’s Open Graph has potential but is problematic. The risks or benefits of gathering and connecting data streams from across the web through the Facebook platform still isn’t clear to most marketers.    The technology play puts Facebook at the center of data streams that will soon rival Epsilon, Equifax, Experian, Transunion or FICO. Soon Facebook will collect, hold and be able to slice and dice huge amounts of personal and behavioral data on hundreds of millions of individuals. The marketing potential and the privacy problems are obvious. 

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

It is possible to integrate your CRM system with contact form submissions (or sales transactions) and associate the keyword with the transaction. Upcoming online events include: Facebook Advertising for Search Marketers - January 20, 2011 See more webcast topics » Hot At Sphinn - Internet Marketing News & Discussion The ASA will investigate SEO practices Local SEO Experiment - Googles Change Location 52 Ways to be a Conversion Badass (2010 Style) The Importance Of Being Social To Google Is Google Now a Phone Company by Grace of Verizon? Are All Leads Created Equal?

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Facebook. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Facebook (122).

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. The social side is interesting when it comes up in B2B or B2C. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace). facebook. privacy. Upcoming Events. About. Contact. Links. Lots of diverse versions of this. This is a big complement. wish that could be enough said. Go join that!