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Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. – Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? I recently mentioned the word privacy to a social media business colleague while researching the topic of this post. Some people might opt for a selective approach to privacy. TOPIC: Social Media Privacy.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Facebook Marketing Tips and Tactics.

4 Tips for B2B Marketing on Facebook

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].

Facebook Flirts with Big Data

Manhattan Marketing Maven

Facebook has to build a better case for ad sales. The good news is that this will extend classic direct marketing targeting and segmentation to Facebook and provide marketers with all kinds of inventive ways to target campaigns and allocate budgets. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  Or does Facebook create interest, awareness, preference and loyalty among people who haven’t already opted-in to the brand? 

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. If you go to Cisco’s Facebook page, they have a great page there and it’s largely B2B oriented. Or Does It?

Microsoft buys LinkedIn: the largest martech acquisition in history?


Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). In vertical competition, Adobe competes with Facebook, and Google Search competes with Apple iPhones. billion.

6 Things to Update Before Starting Your Next Job Search


Facebook. Consider updating privacy settings to make sure only the posts you want public can be seen by potential interviewers. First, see what your profile looks to people who aren't Facebook friends with you (and people with varying degrees of friendship) using Facebook's "View as" feature. Starting a job search is a daunting task. Not so fast, my friend. Be sincere.

8 Personalization Trends That Are Reinventing the Buyer's Journey


Coincidentally, they’re also raising a lot of questions, not only about how they impact the shopping experience, but also how they flirt with privacy and security. Marketers can set specific parameters to guide the process, and integrate CRM data to deliver an even greater level of personalization. But we’ll get to that …. This has given rise to demand generation. Let’s dig in!

Open Research: A Framework for Social Analytics

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After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Best of 2009: Social Media Marketing, Part 1


Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. in August 2006.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


One great example of a social roadmap is the Altimeter Group’s Social CRM: The New Rules of Relationship Management. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Or Does It?

Buy 40

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Or do I interpret this wrong? Expect more now.

B2B Mobile Marketing. there's an app for that |


Apps can range from $10K to $300+K depending on the complexity of the app, number of platforms on which it will operate (iPhone, Android or Blackberry) and interface with other platforms or systems such as a CRM sytem, Facebook, Twitter, etc. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. reasing brand engagement. Thanks!

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Read the full version here.

Let the 2008 Trend Lists Begin

PR Meets Marketing

Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. Will news be broken via Facebook or other similar tool, that will be interesting to see. . Here are links to other Top Trends for 2008: Top Marketing Trends via CRM Blog. WSJ, BusinessWeek, etc.)

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Privacy. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business. Privacy Policy. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. News. E-mail Newsletters. Blogs. IT Blogwatch. Shark Tank.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. By knowing the right assets to offer, this will help convert more website visitors into qualified leads.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

This year’s DMA conference looks to go beyond “traditional” marketing initiatives, exploring topics like crowdsourcing, data analytics, and data privacy. Dreamforce is the last event of the year we have on our radar (thus far) but could certainly be critical, since CRM powers so much in the B2B marketing space. The Conversion Conference. Content Marketing World.

BtoB 21

Top Social Media Measurement and Tracking Tools

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While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. CRM Systems. Privacy Policy | Contact Us. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Job Board.

URL 19

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

Social CRM products like Nimble will be huge in helping them to manage these relationships, track their results, and maximize their return from these efforts. In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever. Cisco sends a 140,000 email blast to LinkedIn executive users. We’ll all gain from this.

PR 23

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. In the new world of marketing, the rules are changing every day. Ed. ).

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

Tools 28

Marketing Blog Marketing Automation | Lead Generation | Email.


CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. Social Facebook. Privacy Policy. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Events.

OMG: F**K, Sh*T, or Worse in Your Corporate Social Media

Modern B2B Marketing

However, at night, she talks about her soap opera-esque life on her public Facebook page. If unprofessional online behavior becomes a problem on your team, offer training on privacy controls and b2b social media best practices. That said, be prepared with an explanation for your CEO when he notices you are following @SEXY-CRM-GRL or @NAKED-IT-EXPERT (just examples). .

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). Privacy Policy | Site designed by AMAInteractive a div. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. Share your thoughts by leaving a comment.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Facebook introduces @Mentions in Status Updates. Facebook announces real-time search. Facebook beats Myspace traffic.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


ExoPoirier : hubspot and Sugar CRM tightly integrated @andrewspoeth : I’ve mostly used Marketo. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This is a summary adapted from the complete transcript and if you want to read the full version then you can just drop by here. Random messaging does not work. High trust = low risk.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

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Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 b2bmarketing


Open Questions About the Open Graph

Manhattan Marketing Maven

Facebook’s Open Graph has potential but is problematic. The risks or benefits of gathering and connecting data streams from across the web through the Facebook platform still isn’t clear to most marketers.    The technology play puts Facebook at the center of data streams that will soon rival Epsilon, Equifax, Experian, Transunion or FICO. Soon Facebook will collect, hold and be able to slice and dice huge amounts of personal and behavioral data on hundreds of millions of individuals. The marketing potential and the privacy problems are obvious. 

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | Community

Buzz Marketing for Technology

Facebook. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Facebook (122).

Best of 2009 (So Far): Social Media Marketing, Part 4


Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. " But what metrics are really most appropriate for social media measurement?

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. This could be done without transmitting personally identifiable information, so privacy issues are minimal.) This brings us full circle to the panel-based attitudinal research at the core of the Omniture/comScore and Nielsen/Facebook deals.

B2B Marketing Confidential: LinkedIn as a Data Source

B2B Marketing Confidential

The biggest hurdle I see is the legal one--Im not sure how far LinkedIn can go as a data provider without changing their privacy contracts. I also see LinkedIn as a much more powerful tool in the long run over a FaceBook. Talk about CRM--this takes the B2B CRM approach I spoke about yesterday and really operationalizes it. Its international. Pretty good. Yikes.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Privacy. Privacy. Privacy. facebook. Why Microsoft Should Bring Facebook-like Look to SharePoint. Run Desktop and CRM Applications Side by Side with Salesforce & Google. Privacy Policy |. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture.

Building a ROMI Calculator

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About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. Please contact Gossamar for credentials. Add rows, subtract rows. Thank you!