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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai. Achieve a quick win.

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Digital-first Small Businesses Are Better Prepared for the Future

Salesforce Marketing Cloud

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts. Start today.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Support is available online and 24 X 7. Oracle Eloqua. ActiveCampaign.

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How to tailor ABM to your specific needs

Martech

Some of you are trying to sell to giant multinationals that have hundreds of thousands of people and billions of dollars of revenue, and some of you are small and are selling to smaller companies,” Canare said, speaking at The MarTech Conference earlier this year (scroll down to watch the session). Full Cycle.

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9 effective customer retention strategies that work in 2021

Sprout Social

” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process.

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce. In a nutshell, here’s where OptinMonster can really help you: Powerful targeting features for all sites, including eCommerce. Drip’s integrations and automation are better suited for eCommerce stores.

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What Is Bottom of Funnel Sales Content and How to Create it to Boost Conversions

Scoop.it

The bottom portion of the funnel is crucial for an eCommerce sales funnel and other funnels in highly competitive industries, as it is the tipping point for the customer. Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel.