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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. What you’ll learn: What is a customer satisfaction survey?

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

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4 Creative Ways to Use Your CRM to Skyrocket Customer Satisfaction

BenchmarkONE

You probably already know marketing automation can help your team save time , improve efficiency, and streamline operations. But you may not realize just how valuable a CRM can be for your entire company. Combining a referral program with your CRM can make tracking the process much more smoothly. Personalized Offers.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

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Your Guide To CRM Automation: What, Why, And How?

Zoominfo

This is where automation comes in — CRM automation, to be exact. On the surface, it saves you immense amounts of time, but when you go a little deeper, you’ll see that CRM automation can actually do much more for your business. What Is CRM Automation? CRM systems have the ability to support a wide range of automations.

CRM 179
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4 Customer Service Metrics You Should Measure

Salesforce Marketing Cloud

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. What you’ll learn: What are customer service metrics? Why are customer service metrics important?

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