ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? No one is extracting as much out of LinkedIn as they should. LinkedIn has so much potential. Unlike other social media platforms, LinkedIn lends itself to getting down to business. The benefits of LinkedIn content go beyond gaining traffic.

Linkedin 98

Linkedin Practices Best Practices Content 98

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Get innovative and creative Salesforce professional Jessica Mills shares, “Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Instead, get creative in how you position and market your products.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. LinkedIn, Twitter. The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” 4: Brings creativity to the table. 5: Connects marketing activities to business impact and revenue.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Contently

NOVEMBER 19, 2020

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

APRIL 3, 2024

Guest speakers included Mary Huss , Brand Storyteller at Securian, Joe Lutz , Director of Brand and Corporate Marketing at Securian, and Eric Martin , Creative Director at Securian. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. In your inbox.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118

Marketing Insider Group

MAY 1, 2023

Good stories tend to naturally stimulate creative visuals like illustrations, animations, and diagrams. Develop a campaign based on the story arc with accompanying creative for an engaging and memorable social media campaign. What are the biggest threats (enemies) to the widget market? Social media campaign.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Top Rank Marketing

JULY 26, 2023

It’s true that creativity is a big part of this overlap. After all, we have written time and time again about the vital role creativity plays in effective B2B marketing. The folks at LinkedIn* have even conducted extensive research proving its value. Embrace this mindset and see where creative campaigns can take your brand!

B2B Marketing 60

B2B Marketing B2B Storytelling Demand Generation 60

Marketing Insider Group

MARCH 27, 2023

Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Heinz Marketing

MAY 7, 2022

Your LinkedIn Network’s huge! LinkedIn is a tool used to manage online networks, but in order to take advantage of its purpose, it’s important to only connect with people that add value to your network. Storytelling in Business: How to Tell Engaging Stories. Here’s Why That’s a Red Flag.

Brand Identity 98

Brand Identity Branding Storytelling B2B 98

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. I’m the creative director at Outgrow.co The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Brands have creative freedom In the olden days, social media was just a community.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

illumin

FEBRUARY 13, 2024

The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. The key takeaway this year? Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. Connect with Mimi on LinkedIn and The B2B Institute here.

Rules 61

Rules Brand Identity Branding B2B 61

Outbrain

AUGUST 14, 2021

It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021. Here are the top 5 creative advertising trends we’ve seen in 2021 so far: 1. LinkedIn has been innovative with a hybrid mobile and native advertising approach.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Source: The Gorilla Glue Company Find yourself a charismatic host to speak passionately about your product, and brainstorm creative ways to engage your audience during the demonstration.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Oktopost

DECEMBER 23, 2020

About Elinor Kalina: Elinor is a SaaS and consumer marketer, CMO at Jolt an innovative ed tech brand, previously Creative Director at Wix and led performance marketing, brand, creative, user lifecycle and growth teams at various consumer startups. Looking for More About Transformation?

CMO 118

CMO Transparency Storytelling Startups 118

Vidyard

DECEMBER 10, 2020

This year’s winners showed an incredible capacity for creativity, innovation, and adaptability across 12 categories in an immensely challenging year. Watch the LinkedIn Live Event LIVE STREAM playback now! The Visionary: Most Creative Use of Video to Drive Audience Engagement and Generate Mind-Blowing Results .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For example, we’re raising funds for emergency grants for freelance creatives in need. After that, LinkedIn is our biggest social channel.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It Spending just a few extra minutes thinking creatively can make a significant difference. It’s about understanding your audience deeply and finding creative ways to connect with them emotionally. Is it memorable?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. Media One Creative: [link].

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. Media One Creative: [link].

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. LinkedIn – A Well-Balanced Blog. Science says yes: we process visual imagery 60,000 times faster than text , and this is part of the reason that infographics are so appealing in the age of the short attention span.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340